Chinese media reports, Bilibili (station B), a welcomed by young people, has appeared in the trend of video uploaders (referred to as UP owner) to stop updating.Balance, reduce the creator's willingness to share.
According to the Southern Finance and Economics reports, although the previous station B also had the initiative or passive stop for various reasons for various reasons, it was rare to publicize the suspension of the update of multiple UPs.According to incomplete statistics, the announcement of the suspension of the blogger of the well -known suspense reasoning this time, the top 100 UP owner "Weird Jun" in 2019, and the blogger of the well -known game area "King Xu who eats on his face", just won 2022 B B.Stand "-lks-" and others from the top 100 UP.
It is reported that from the quarter of 2022 to the first quarter of 2023, many UPs have initiated the initiative to announce the suspension of the renewal or have never followed the new videos.Most UP owners point out that the reduction of platform income and difficult to balance the revenue and expenditure are the main reasons for stopping updates.
A UP owner who has tens of thousands of fans on station B told Southern Finance all media: "The reward mechanism of station B has made great adjustments this year." This UP master also said that a data of a dataVideo content that is not much different from last year, station B's income to the creator may be only one -third or half last year.
This income mainly refers to the "Bilibili Creation Incentive Plan" launched by Station B in January 2018; this plan will be based on video playback, likes, coins, collection and other data on video traffic.Evaluate value and give UP main cash rewards in accordance with the rules.
But in recent years, with the continuous loss of station B, the amount of incentives at station B has continued to decline.At the same time, the total amount of dividends issued by station B to the UP master are increasing year by year.
B Station on Thursday (March 30) released the annual performance of 2022. The financial report shows that the UP owner's share of the UP main in 2022 reached 9.1 billion yuan (about 1.8 billion yuan), an increase of 18% year -on -yearThe data accounted for half of the total operating cost of station B in 2022.
It is reported that one of the reasons for this situation may be that the short video content of high -speed growth in station B in recent years has increased the overall flow pool.But on the other hand, the growth rate of operating income in station B failed to keep up with the growth rate of the overall traffic, and the income of the UP owner was diluted to a certain extent.
The financial report shows that in 2022, the monthly active households in station B increased by 25.9%year -on -year, and the average daily use time of each active user increased by 46.7%. Under the superimposed two -phase, traffic growth rate was much higher than to the creatorThe divided growth rate, the amount of dividend of the unit flow is naturally inevitable.
