Since March of this year, many Chinese auto companies have launched large -scale promotional activities to launch price wars.According to the China Automobile Association, the price war will not last long, and it will call on rational treatment of this round of automobile promotions and return to normal order as soon as possible.
The WeChat public account of the China Automobile Industry Association WeChat public account on Wednesday (March 22) published an article on the normal order of the car promotion market as soon as possible, saying that with the pace of transformation and upgrading of the automotive industry, traditional car companiesInvestment in the fields of electrification, intelligence, and networking is huge, and the dual pressure of stable operations and transformation and upgrading, corporate profitability is weak.
The article says that the proper recovery cost of price reduction treatment is normal business measures, but it cannot be reduced to a price war.The price war will not last long, and the value of money is the eternal business rule.Automotive companies should focus on long -term, and work hard in terms of product technology, quality, service, brand power, and are committed to high -quality development.In the process of steady growth and consumption, local governments must be proper.Government, enterprises, and media should take this rational view and jointly maintain market order.
The article calls on the society and the media to respond to the healthy and sustainable development of the automotive industry to provide positive public opinion orientation, and create a good consumer psychology and market atmosphere.
In March of this year, the large -scale automobile subsidy of Hubei Province pushed the price reduction of the price of cars at the beginning of the year. Since then, there have been continuous follow -up of provinces and cities and auto companies. Most of the deadlines are March 31.According to incomplete statistics, hundreds of models have been reduced in various ways this year, and even the brand "buy one get one free".According to Shell Finance on March 22, as of March 20, at least 30 brands officially announced the launch of promotional preferential policies.
According to the report of the Time Finance on March 21, under this wave of price reductions, multiple brands of imported models have also been affected.Compared with one year ago, many brands of imported models have recently increased significantly. Land Rover Guardian, Volvo XC90 and other models even exceed 100,000 yuan (RMB, about S $ 19,400).Lexus ES, Porsche Cayenne and other models that have been purchased in the past have been purchased, and there are currently large discounts.
