Early
Northern Remember
The first Valentine's Day after the global epidemic disappeared. Based on the global living cost survey of the British media economics, the British media economics excluded the list of 15 "most valuable Valentine's Days" cities in the world, and the result of summary results was summarized., Cost of loving index, which is called "Cost of Loving Index", has only one English letter difference with the Cost of Living Index.
How much is the calculation standard for economists compared to more than 170 cities around the world, how much is needed to spend overnight?It was found that a couple drank drinks for dinner at a luxury hotel, and then watched a movie, called the car home, and added a bottle of wine. It is more expensive in Shanghai than in more than 170 other cities.874 yuan or 4486 yuan).
According to the index, Shanghai's love costs overwhelmed international fashion cities such as New York, Paris, Milan.The Chinese capital Beijing is not cheap, ranking 12th, and nearly $ 500 in the above -mentioned activities.
Is this answer surprising?In fact, many foreigners who have worked in Beijing and Shanghai have reported that living in first -tier cities in China is not cheap.The price of fashionable products and services is completely comparable to the international metropolis, and even if it is better. For example, the price of boutique coffee in Shanghai is very uncomfortable.
Of course, it is necessary to emphasize that the cost of living in economics think tanks is mainly to help the human manual manager of multinational companies statistics from the living costs of outsiders and business passengers.The preferential policies and allowances enjoyed, so it cannot be used as a reflection of the average living cost of ordinary people.
However, the price index of Valentine's Day romantic date may be used as a reference for the world's high -end consumption or high -end entertainment cost index.Shanghai and Beijing were on the list, revealing that local rich people still spend money and are used to spending money.Of course, this also reflects that the gap between the rich and the poor in Chinese society is not small, but in the context of Chinese officials to vigorously boost the economy and stimulate consumption, people have confidence in consumption is a gratifying phenomenon.
Compared with British media, Valentine's Day reports in Chinese media are more realistic and probably more direct.In the past week, many media quoted numbers showed that the "romantic economy" driven by this western festival was not weak.Compared with the consumption during the Spring Festival this year, it was only "warming up", but Valentine's Day had an unexpected surge in hotel rooms. The performance was not only better than the same period last year, but also over the same period before the epidemic.
Tongcheng travel data shows that on February 14, the average booking price of hotels in China increased by 32.3%compared with usual.Even so, data released by online tourism service company Ctrip shows that the couple room reservation on February 14th was overtaken in the same period in 2019. The number of booking rooms (hotel rooms with movie theaters) increased by nearly 70 % compared with the same period in 2019.
Where to go "where to go" also shows that as of February 11, Valentine's Day reservations exceeded 40 % in 2019, an increase of 3.4 times year -on -year.
Young people under the age of 30 are the main force of this consumption, and also prefer to make higher price houses, audiovisual rooms, and theme rooms with higher prices.According to Ctrip data, this romantic economy has been heating up since February 11, driving accommodation booking, gourmet packages, and scenic tickets to increase by more than 320%last week.
2023 Chinese Valentine's Day consumption also appears a new phenomenon. Women do not mind taking the initiative to open the house in the hotel.Data from Ctrip shows that among users who book couple rooms on February 14, nearly 60 % of female users.On Qunar's website, female users book average hotels by nearly 20 % higher than men.
As for a bachelor without a lover, there is also their own way to consume.On where the platform is going, the e -sports hotel around the university also has a small peak of booking. Players call friends to stay in the "e -sports four -person room" and "e -sports five people" to play E -sports on Valentine's Day with their brothers.
These little stories are that the theme behind it is that Chinese consumption may return to the locality and slowly warn.From the perspective of large data, the scale of social financing announced by the People's Bank of China on February 10 was 5980 billion yuan (RMB, the same below, about S $ 165 billion), which was 195.9 billion yuan less than the same period last year, highlightingThe legendary retaliatory consumption has not arrived as scheduled.Because buying a car, buying a car and buying a house that really has a stimulating effect or a loan is still cold.However, young people are regaining hedonal consumption. As the economy gradually recovered in 2023, the Chinese consumer group who dared to taste new before the epidemic should return slowly.
Speaking, if the lover's festival pays too much attention to consumption, it is not worth encouraging.As for the more independent and autonomous personality of women, does it no longer avoid the initiative to open the house in the hotel? Does this mean that more young people will form a family and raise the next generation?The answer is not so simple, or even the opposite.China's increasingly severe population aging problem, the government will continue to hurt their brains.
