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Avatar, an American science fiction blockbuster, who had caused phenomena in China, has triggered a tide of phenomena. After 13 years of violations, the sequel to Avatar 2 was finally released on December 16 this year and was released simultaneously in mainland China.
The news not only made Chinese fans who have been looking forward to revitalizing the spirit, but also made Chinese film companies see a ray of dawn in the cold winter.Many mainland film and television stocks rose straight on Wednesday (November 23), and Chinese films rose more than 5%, and once rose by more than 7%.Wanda Film and Ali Pictures have risen more than 3%.
After the first 3D movie of the film history directed by the famous Hollywood director James Cameron, after the launch of Avatar at the end of 2009, it not only won the global box office of nearly US $ 2.9 billion (S $ 3.9 billion), but still topped the global box office list for 10 years.The Chinese film market that has just entered the fast lane has refreshed a number of records: becoming the first box office of mainland China with a box office of over 100 million US dollars, the first film with 10 weeks in a row, and eventually 1.378 billion yuan (RMB,In the same, the box office of S $ 265 million) made China the second largest market outside North America.
Many people in the industry believe that Avatar has a milestone significance for the development of the Chinese film industry, and has also pursued Chinese films into the blowout model.
Beginning in 2012, after the release of Avatar, China has increased significantly the quota that originally introduced about 20 US accounts to 34 each year, thereby opening up the golden age of American films in China.
However, with the launch of the Sino -US trade war in 2018, the relationship between the two countries has continued to deteriorate, and the living space of American films in the Chinese market has been squeezed in multiple parties.The average import of 55 American films has been imported from the past year, and it has fallen sharply to 25 last year.
While becoming more and more difficult to get imported by American films, Chinese movies that enter the peak of creative creation also find the box office password, and launch a number of main theme movies that meet the needs of the nationalist emotional needs of the audience, dominate the big screen.
The Changjin Lake, which was released in China last year, has ranked first in China's box office with a score of 5.775 billion yuan. Following the same actor Wu Jing's War Wolf 2 (2017) (2017)Essence
But under the boom of the main theme film, the fact that the overall shrinkage of the Chinese film industry in recent years cannot be ignored.Especially in the past three years of outbreaks, theaters have been deeply hit. In the first half of this year, at least 22 theaters closed their business closed.People in the industry also pointed out that China lacks high -quality sources, and non -popular schedule often appears shortage.
Even the National Day file supported by the "Patriotic Card" in the past, this year's results are not satisfactory. The box office income is only about 30 % of the same period last year.The China Official Media Economic Daily also wrote a post last Sunday (November 20): The off -season of the film industry cannot be willing to "lie down".
In the past two years, Spider -Man, which has achieved good box office in the world: Heroes have no ambition to return to American films such as Lingyun 2 Qi and Ten Ring Legend.Whether American movies have been "decoupled".
One of the five major Hollywood giants who have always seen the Chinese market, and the former CEO Chapec, a Disney CEO, produced by Avatar 2, blurted out in May this year: "Even if there is no Chinese market, it does not hinder Disney success."The Chinese netizens have criticized the "forgetfulness".Having said that, Disney actually didn't want to decide with China.
At this time, Avatar, who has special significance for the Chinese and American film industry, announced that it will be released in sync with the world in China, which is undoubtedly injecting a high -quality strong heart needle into Chinese movies that are located in the cold winter.Seeing the possibility of returning to the Chinese market.
Avatar 2 can wait and see if Avatar 2 can create glory in China and American movies, but as a Chinese netizen said, at least the "simultaneous release" that has been violated for a long time makes the Chinese who are trapped in the epidemic feel that there is not yet this world.losing contact.
