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Northern Remember
Liu Qiangdong, the founder of Chinese e -commerce giant JD.com, has been popular online recently.
Liu Qiangdong sent a letter to all employees on Tuesday (November 22), announcing a significant increase in employee benefits and insurance. To this end, the cash salary of about 2,000 deputy directors and the corresponding levels of JD Group will be reduced.10%to 20%, the higher the position, the more.
In the letter of "Your East Brother", Liu Qiangdong announced his boldly announced that more than 100,000 outsourcing employees were transferred to their own employees.Five insurances and one gold. "The group will also allocate 10 billion yuan (RMB, the same, Same, S $ 1924 million) to set up a housing security fund for all grassroots employees; Liu Qiangdong himself donated another 100 million yuan to expand the size of employee children's children's assistance funds with the company's funds.Essence
The Chinese media announced Liu Qiangdong's announcement as "one liter and one drop", which is the treatment of executives. The employee benefits are raised."The medical" to help them buy a house dream, and if the employees lose their labor or life if they have a major accident, their children will be raised from the group's rescue fund to up to 22 years old.After reporting from the media reports, the Internet appeared on the Internet, describing this as "the JD version of common wealth", and made a good example for entrepreneurs how to promote common prosperity.
This is not the first time Liu Qiangdong has rushed to the social media hot search list for charity this month.The 2022 Hurun Charity List announced last week recorded Liu Qiangdong's market value of 14.9 billion yuan to the third -party fund in February this year as a charity purpose. Liu Qiangdong became the "Chinese first good" this year.
In other words, Liu Qiangdong, who started from selling CD -ROMs from the stall, has appeared on the social media hot search list because of the sexual assault scandal that occurred in Minnesota in the past four years.The incident occurred in August 2018. The U.S. prosecutor finally decided not to prosecute criminal prosecutions, while the woman continued to file a civil lawsuit. After a few years of fighting, the case suddenly ended in court reconciliation before the trial in October this year.However, the case still caused Liu Qiangdong's reputation with the group's stock price. He has resigned as the CEO of Jingdong Group since April to reduce holdings of the Group's stock. Now he finally recovered some images based on charity.
It must be added. According to public reports, Liu Qiangdong was keen on public welfare in the early stages of entrepreneurship. One or two years before the "Mingzhou Incident", he also donated a lot to public welfare.Tsinghua University, etc., the amount does not wait for the amount to 300 million yuan.Therefore, if Liu Qiangdong's good deed is purely for saving the image, or forced by a common rich political atmosphere and pressure, this view is not comprehensive, and he may have more consideration.
JD.com's third quarter of this year's financial report has achieved bright results -from the loss of the same period last year to a net profit of 6 billion yuan, but the profit growth is mainly achieved by reducing costs and shrinking food.Under the double influence of China's overall economic downturn and fierce competition in the e -commerce industry, JD.com's pressure is not small, and it is facing the troubles of weak growth in subsequent growth.
Liu Qiangdong's successor and CEO of Jingdong Group Xu Lei frankly that the group's profit improvement mainly comes from the cost reduction.Xu Lei pointed out at the conference on the 17th that the affected by the logistics this year was the biggest in three years.He also said that due to the difficulty of logistics, or waiting for a longer time, the cancellation rate of the "Double 11" orders this year is slightly higher than that in previous years. In the current macro environment, consumers are more conservative and rational.
In fact, through the collective salary reduction of executives to "save money" to enhance employee benefits, it has revealed that JD.com's own profit growth information has been revealed, at least not enough to support such a significant welfare improvement.In the first half of this year, JD.com also laid off layoffs, and entered the winter model like many e -commerce giants.The essence of JD.com's "one liter and one drop" is to rob the rich and help the poor. This is not a long -term plan for sustainable development. The right path of corporate development should still be performance improvement and the expansion and development of market share.
Speaking, Liu Qiangdong also mentioned in the internal letter that if within two years, JD.com's performance returns to a high growth state, and the group can restore executives' cash remuneration at any time.According to analysis, it is believed that "one liter and one drop" is a plan for Liu Qiangdong, one stone, and a bird, which not only enhances the image of employee benefits, the image of the centripetal force, and the individual's emphasis on the person.Pressure to force them to improve their performance.Liu Qiangdong's signal is: If the profit growth is insufficient, the benefits of employees can only increase, but the executives may reduce salary.
The gap between the rich and the poor in China has been prominent in recent years, and some appropriate wealth transfer has positive significance.However, enterprises cannot always rely on the executive's salary reduction. In the long run, the improvement of employee's well -being depends on the performance of enterprises, and it also depends on the improvement of China's macroeconomic and overall consumption atmosphere.Among these two issues, the first one is the mission and responsibility of Xu Lei and the executives; as for the latter, they can only listen to the destiny, and look forward to the early improvement of the environment.
