The rapidly developing Chinese clothing e -commerce company SHEIN (Higo) opened a physical store for the first time in Tokyo, Japan, but only displayed and tried penetrating goods for direct sales.
According to the Nikkei Chinese website on Friday (November 18), Chinese clothing e -commerce SHEIN opened the first long -term physical store in Harajuku, Tokyo. The store only displayed and tried penetrating products, and it was not sold directly.The store will promote online purchase by providing consumers with opportunities that can directly contact the goods and try on the actual experience.
Shein was founded in China in 2008 in China in China, and is currently operated by Singapore's overall management company Roadget Business.The SHEIN business has expanded to more than 150 countries and regions around the world. Due to the ability to sell trendy products at low prices and centered on young groups, shein has been sought after by more and more people.
Shein's store is called "Shein Tokyo" this time. The total area of the store is about 200 square meters. The women's cloth, Also show groceries such as men's clothing, children's clothing, bags, cosmetics.Cut the QR codes attached to the goods at the store, and buy it through the official website or APP.
There are three decorative jackets such as "Harajuku" and other themes in the store, and there is also a space for taking pictures or small accessories that can be displayed.In addition to allowing customers to try the goods, we also encourage photos and uploaded to social networking sites, thereby increasing the brand's popularity in Japan.
Shein's propaganda person in charge said, "Some consumers are uneasy about the quality of Shein's goods. I hope that by allowing them to have actual experience before buying, we can truly understand the goods and brands."
