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China has blown the wave of money in the past two years, "saving money", "saving money Dafa", "consumer downgrade", "minimalism", all kinds of money -saving related to money -saving relatedIn the past two years, it has sprung up on various social platforms in the past two years, and has gradually replaced the popular wealthy posts, which has become the most eye -catching content on the Internet.
A paragraph appeared on the Chinese network: 10 years ago, if someone pointed at his shoes and said, "3,000 yuan (RMB, with the same below, about S $ 600) foreign purchasing", he will become the most beautiful in the school in the school.Cubs; now if you want to get the same status, this sentence must be changed to: "30 yuan for a lot of money.
China has scratched the wave of money in the past two years, "saving money", "saving money", "consumer downgrade", "minimalism", all kinds of content -saving content has been in various in the past two years.On the social platform, it appeared like rain, and gradually replaced the popular wealthy posts, becoming the most eye -catching content on the Internet."Sober on the world, to make money tightly," became a golden sentence on the Internet, and even printed on the T -shirt, becoming the motto of young people on their bodies.
Douban has also emerged from a number of anti -consumerist groups, a group entitled "Don't Buy Consumer Rebellors". Since its establishment at the end of 2020, it has attracted more than 300,000 members to join.Similar groups also include, "If we can get happiness through non -consumption", "low consumer research institute" and "effective consumerist resistance", most of them were established after the outbreak of the crown disease in 2020.
These groups have a clear function that allows netizens to seek opinions in the group before consumption, and ask other netizens to help him dispel the idea of consumption.
These relaxed and witty network content reflects the profound changes in the concept of money in China from the side; in the case of long -term envelopes of the epidemic, the economic and employment situation continues to be sluggish, young people are more cautious about consumption, and the consciousness of saving money is significant.improve.
Reduce the consumption habit of reducing shopping epidemic in shopping
The 28 -year -old foreign company executive Li Yan had a meal with friends almost every week before the epidemic, and he could spend at least 500 yuan at a party. Usually, he would not hesitate to hesitate to order the new cosmetics online.However, in an interview with Lianhe Morning Post, she found that the change in consumer habits after the epidemic found that she was more than a year ago when she bought cosmetics for the last time.
Li Yan's income after the epidemic was not impacted, but the overall tense social atmosphere deeply affected her consumption decision.Before the epidemic, cosmetics and clothing are her largest daily spending. It can reach about 1,000 yuan to 2,000 yuan a month. She is generally resolved in three meals a day. The meal fee will reach nearly 100 yuan a day.
After the epidemic, she no longer buy new cosmetics and clothes in order to catch up, and starts at least one meal at home every day to cook.After a month, it can save about 2,000 yuan.
Two surveys show that the amount of young people's deposits has increased
The Yu'ebao's post -90s saving report released by the China New Economic Research Institute jointly released by Alipay shows that in the first half of 2020, the per capita deposit amount of money in the post -90s (referred to as those born in the 1990s) increased by the per capita increase in the same period from the same period in 2019.become.
The 2021 China Pension Prospects of Fortune International and Ant Fortune also found that young people aged 18 to 34 increased their monthly savings from 20%in 2020 to 25%of last year.The average savings amount reached 1624 yuan.These two numbers are the highest level since 2018.
Li Yan originally started to save money naturally because of the limitation of the objective conditions such as sealing and control, home and office.But the change of these lifestyles made her find that there were many unnecessary expenses in life; more importantly, the uncertainty accompanied by the epidemic made her realize the importance of saving money.Save money gradually becomes an active and conscious choice, and it is also a common topic between young migrant workers.
She said: "In the past, they chatted with friends and the latest trends. Now I talk about epidemic, employment, how to save money ... Recently, I saw some layoffs, fewer overall market positions, competitive pressureMore, the increase in salary may not be great in the future, so I am still worried about my future. "
China's economic challenge severe youth group is the most impactful
The Chinese economy faces severe challenges this year, and the youth groups have become one of the most impacting groups.According to data from the National Bureau of Statistics of China, the unemployment rate of urban youth surveys from 16 to 24 years old in China remains at a high level of 18.7%.The total retail sales of social consumer goods are also weak this year. It once fell to 11.1%of the negative growth in April, and it rose to 5.4%year -on -year in August.
Many analysts believe that the loss of consumer vitality in the Chinese people is likely to slow down the pace of China's economic recovery.With the third year of the epidemic, the consumption habits of Chinese consumers may have changed permanently. Even after the official relaxation of the epidemic prevention and control measures, the probability of the exou and expected large -scale retaliation consumption of large -scale retaliation is becoming more and more slim.
Li Yan admits that she and her friends are no longer yearning for a luxurious life, but because of the current actual conditions, this desire is suppressed.She believes that once her life returns to normal, her consumption habits may be slightly restored to the level before the epidemic;Consumption decision.
Tan Gangqiang, director of the Chongqing Concord Psychological Consultant Office, analyzed that the current trend of money saving is a self -relief and decompression in the era of epidemic.The phenomenon.
Tan Gangqiang pointed out that youth should be a fashion chase and the most willing group.The change in their consumption concepts may cause the overall economy into a vicious circle.The decline in revenue of youth and changes in consumer concepts has made the overall economy unable to be active, and more enterprises are unable to continue, which further affects the revenue of the youth groups; this impact will be long -term.
