The United StatesLarge retailers Wal -Mart's high -end member store Sam recently launched a joint children's toys labeled "Dior" trademark in China, but then found that this "Dior" is not known to the Volkswagen, Christian Dior, which is well known to VolkswagenEssenceIn response to the media inquiries on Thursday (September 29), the Sam member shop said that considering the experience of member experience, in order to avoid confusion, the product had been released as soon as possible.
Comprehensive Beijing News, Beijing Commercial Daily, Tianmu News and Red Star News reports, this set of joint children's toys priced at 399 yuan (RMB, the same, about S $ 80) include necklaces, bracelets, ears, ears, ears, earsFuck, such as "Dior Jewelry Designer", "Dior Authorized Sam Limited Development", "Dior × Jane Cultural and Creative", etc., and marked the manufacturer as Zhejiang Jane Cultural Creative Co., Ltd. (hereinafter referred to as "Zhejiang Janemove").
Shortly after the product was put on the shelves, Sam received a feedback from members, which is easy to confuse with the well -known brand "Christian Dior".The great discount has caused many netizens to vomit in social media.
The Sam member store responded that considering the members' experience, in order to avoid confusion, Sam had already launched the product as soon as possible.The Sam Member Store app has no related products.
Sam responded that Jane's Cultural and Creative Surprise Baibao Box Yajue is a children's toy, which is produced and supplied by Zhejiang Jianmong Cultural and Creative Co., Ltd.The Dior logo on this product is a valid trademark held by Gaodele (France) Commercial Co., Ltd. in mainland China, and authorized to use Zhejiang Jane's Brand Management Co., Ltd.Sam introduced the product when the supplier provided legal authorization.
Sam said, "We cherish the trust's trust in us and have always had high requirements for ourselves. The incident brought a poor experience to the members, and we sincerely apologize here.In the future, Sam will quote this as a precept to avoid such incidents. "
Public information shows that Zhejiang Jane Established on April 26, 2016, in the same year"In person, early education, creativity, safety, and fun" is the product design concept, creating products that are safe, peaceful, puzzled, entertaining, and enjoyment.
A person close to Zhejiang Jianyou revealed that the controversial DIOR toy sold by Sam was produced by Zhejiang Jane's authorized by DIOR Tide. It belongs to the joint product.However, Dior, a luxury brand well known by DIOR Tide, belongs to different companies, and Dior Charity belongs to Gaodele (France) Business Co., Ltd.It said that Dior has applied for trademarks in the field of toy for more than ten years, so it does not consider it to constitute trademark infringement.
According to the China Trademark Network, the "Dior" trademark registered by the applicant Gaodele (France) Commercial Co., Ltd. involves 27 and 28 in international classification, that is, the field of toys and sports equipment.On the 22nd, the dedicated period is from February 28, 2022 to February 27, 2032.At present, the trademark status is to be revoked/invalidated to declare the application review.
Lawyer You Yunting, a senior partner of Shanghai Dabang Law Firm, said in an interview that the trademark may be in a trial because of disputes, but the result has not yet come out. During this period, the trademark can continue to be used.
It is worth noting that Qixinbao showed that Gaodele (France) Business Co., Ltd. used to use the "Christian Dior (France) Commerical Limited Klezine Dior (French) Business Co., Ltd.".Whether it was used to use it or now, Gaodele added the French word to the name, but the company's registered place in Hong Kong, China is not France.
The luxury brand Dior, which is well known, is a French brand. Its full name is Christian Dior, which mainly operates beauty clothing.
The customer service of the Dior brand said that its brand currently does not have products such as hand -made products, nor does it co -brand with cultural and creative categories.
Gaodele has previously confessed with Dior many times, saying that he entered the game.According to Beijing Broadcasting Network, it also previously released digital collections with the "Cultural and Cultural Innovation".
