Apple's latest iPhone mobile phone has aroused strong interest in consumers in China. It is reported that after the local Apple official website opened pre -order on Friday (September 9), a large number of crowds were immediately poured into the official website. At the same time, the official website was stuck;E -commerce platforms are also sold out. Among them, on the JD platform, the number of reservations for the iPhone 14 Pro has exceeded one million, and the delivery time has been ranked until mid -late October.
Apple held a press conference in the early morning of Thursday (8th) to launch the new iPhone 14 and iPhone 14 Pro series mobile phones, and the new smart watch Watch Ultra created for extreme sports.The PRO series abandoned the signboard "Liu Hai" of Apple's mobile phone and adopted a new "capsule" design.Watch Ultra is the strongest and largest apple watch over the years.
According to the China Securities Journal, Apple's new product's new product was very enthusiastic after opening pre -order in China at 8 pm on Friday, including the Chinese Apple official website.In addition to the official website, Apple also shows that the iPhone 14 has no stock or in the procurement in the e -commerce platform JD.com's self -operated flagship store.
It is reported that as of 9:15 in the morning on Saturday (10th), the JD.com platform has made more than 1 million people with an appointment for the iPhone 14 Pro series; due to the large number of people snapped people, the iPhone 14 Pro is currently on the platform's platform.The delivery time has been postponed until mid -late October.
A consumer who made an appointment for iPhone 14 Pro told China Securities News: "Apple calls the iPhone 14 Pro using the company's fastest smartphone chip ever.Pay attention to the use of fluency. "
Reporting quotes Tianfeng International Analyst Guo Mingzheng, the iPhone 14 offline pre -order survey shows that the iPhone14 Pro series in the Chinese market accounts for about 85%of the order distribution.He said that the pre -order of Apple's high -end products was always more popular in the early stage.Judging from this survey, the proportion of orders for the PRO model this year is higher than in previous years, which reflects the changes in Apple's product segmentation strategy.
The research institution IDC issued a report saying that from the perspective of the Chinese market, the high -end mobile phone market has become a must -have place for each family.The changes in the appearance of the iPhone 14 series and the improvement of images are expected to become the most attractive selling point of the iPhone series in recent years.Coupled with other different performance upgrades, it can help Apple's impact in the face of various Android high -end models, it is expected to consolidate or even continue to improve its advantages in the high -end mobile phone market.
According to the Wall Street Journal, market research company Canalys stated that although the overall smartphone market in China has fallen by 10%, Apple's iPhone shipments in China in the second quarter were 9.9 millionThe same period of the year increased by 25%.In the season, some large cities in China implemented a closed control measures due to crown disease epidemic, which affected consumer expenditure.
