The "big factories" of the Internet are sad, and they have been reflected in the performance of the advertising media industry.Taking Focus Media as an example, its performance has received a downward impact on the Internet industry.The semi -annual report shows that in the first half of this year, the company's operating income and net profit decreased by more than 33%and 51%year -on -year.
According to the First Financial Report, Focus Media's 2022 semi -annual report shows that in the first half of this year, the company achieved operating income of 4.852 billion yuan (RMB, Same as S $ 988 million), a year -on -year decrease of 33.77%;The net profit was 1.403 billion yuan, a year -on -year decrease of 51.61%. The deduction of non -net profit was 1.08 billion yuan, a decrease of 58.34%from the same period last year.
Focus Media said that due to the influence of the epidemic in various places since March, the advertising market demand is weak. Especially in April and May, some key cities in the company were released normally, and business activities were greatly affected.Therefore, the first half of the year's operating performance declined significantly compared with the same period last year.
Zhang Liangwei, an analyst at Soochow Securities, believes that the decline in the performance of Focus Media in the first half of the year is the main reason is that Internet advertising advertisements have been lacking and dragging down.Large attributes.
In the semi -annual report, Focus Media disclosed the details of operating income. The revenue of advertising from the Internet industry fell far greater than other industries.
In the first half of the year, the media of the Focus Media Building achieved operating income of 4.456 billion yuan, a year -on -year decrease of 33.04%. In the same period, the theater media realized operating income of 391 million yuan, a decrease of 39.96%from the same period last year.
