After experiencing the financial fraud crisis and reorganization management, the Chinese chain coffee brand Ruixing Coffee gradually came out of the haze.Before the US stock market on August 8, Ruixing Coffee announced the second quarterly report of 2022, and the quarterly revenue increased by 72.4%year -on -year to 3.299 billion yuan (RMB, the same below, about S $ 673 million).Growth, the number of stores reached 7,195.
According to Caixin.com, Ruixing Coffee's net loss was 115 million yuan in the second quarter, and the profit was 21 million yuan in the same period last year.Net loss mainly contains a reserve left by a 277 million yuan for the parties to shareholders.After peeling equity incentives, reserve and other factors, Non-Gaap (non-US accounting standards) caliber, Ruixing achieved net profit in the second quarter, with a net profit of 268 million yuan, an increase of about 190%year-on-year.
Rui Xing achieved its first operating profit in history in the first quarter of 2022. This situation continued in the second quarter. The operating profit of the quarter reached 242 million yuan, and the loss was 48 million yuan in the same period last year.
Ruixing continues to expand rapidly through the franchise model. In the second quarter, 615 stores were added. As of the end of the second quarter, there were a total of 7,195 stores.Chain coffee brand.Among them, about seven are self -operated stores, and the rest are franchise stores.
At the financial report, Guo Jinyi, chairman and CEO of Ruixing Coffee, said that the coffee market in the first- and second -tier cities of self -operated stores is more mature.After turning, it can be quickly diluted management costs; the coffee market in the low -level cities is in its infancy, and it is difficult to manage and site selection. It is necessary to use the local advantages of franchisees. The two models are highly complementary.
In the second quarter, Ruixing entered 11 new low -line cities through franchise stores, and entered three new low -level cities through self -operated stores.Guo Jinyi believes that there are still a lot of location that meets Ruixing, and the market space is far from saturated. With the popularity of coffee consumption, the number of small ceiling of the store is still rising. In the futureThe layout of the encrypted first -tier cities quickly sinks quickly in low -line cities.
From the perspective of income contribution, the income of self -operated stores in the second quarter increased by 52%year -on -year, and sales of the same store increased by 41.2%; franchise stores increased by 178%year -on -year, contributed 778 million in revenue, accounting for nearly four quartersOne, 500 million yuan of revenue comes from sales raw materials to franchisees.In comparison, Starbucks China's revenue in the second quarter decreased by 40%year -on -year, and sales of the same store fell by 44%.
The epidemic continues to affect the catering industry.In April and May, Ruixing average of 900 stores per day in a closed store. In June, the number was reduced to 152; the epidemic control measures also challenged the supply chain and warehouse system.However, some cities under the epidemic prohibit the influence on Rui Xing's relatively small impact on Rui Xing, because they are mainly self -raising.
