China Game Developer NetEase Corporation launched a mobile game in China on Monday (July 25) in China: Diablo Immortal. Previously, the game's launch time in China, the world's largest game market in Chinamoon.
According to the Wall Street Journal, NetEase said in a statement that players need to complete the real -name authentication, and the game is currently not open to minors under the age of 18.
Netease was originally scheduled to release this highly anticipated multiplayer game developed with Activision Blizzard on June 23, but later announced that it was required to adjust the technical adjustment, and it was announced to be postponed a few days before the release.online.
Blizzard released the game in other Asia -Pacific countries and regions such as Hong Kong and Singapore on July 8.
Diablo: Immortal launch in China is the latest test of the Chinese government's attitude towards the game market.The Chinese government began to tighten the regulations for the time of the minor game last summer and suspended the approval of the game version number, which caused an impact on the game market.
The Chinese regulatory agency resumed the approval of the new game in April this year, but NetEase and its larger competitors Tencent Tencent has not been approved since then.
According to the data of the Chinese Audiovisual and Digital Publishing Association with the background of the government, in the first half of this year, the actual sales revenue of the Chinese domestic game market decreased by 1.8%year -on -year to RMB 147.789 billion (about S $ 30.316 billion).The association said that this is the first year -on -year decline since the announcement of such data in 2008. The tightening stipulated in regulatory regulations has increased the operating cost of the company. At the same time, China's weak economy has led users to participate in the enthusiasm of online games.
The data of the association shows that the actual sales revenue of China's independent research and development of overseas markets increased by 6.2%year -on -year.However, more Chinese game developers have begun to aim at overseas markets, deploy new studios overseas, and develop games for global players.
NetEase said last week that its game department opened a new studio in Seattle, USA, and was led by the industry veteran who had participated in the release of Microsoft Xbox.
