China Video Platform Bilibili (Station B) was accused of stolen the Chinese Men's Basketball Professional League (CBA) event, and was claimed by the China Basketball Federation of 406 million yuan (RMB, the same below, S $ 83 million).
According to the Securities Times report, the Beijing Higher People's Court issued Shanghai Kuanyu Digital Technology (300079) Co., Ltd. and the Zhongbin Lianlian (Beijing) Sports Co., Ltd.Dispute civil ruling.
The ruling shows that due to the on -demand service of the CBA event videos to the public due to unauthorized station B, the China Basketball Union (Beijing) Sports Co., Ltd. sued to the Beijing Intellectual Property Court and went to station BBusiness operators Shanghai Magic Information Technology Co., Ltd. and Shanghai Kuan Entertainment Digital Technology Co., Ltd. claimed 406 million yuan.
It is reported that there are three copyright partners authorized by the CBA from 2019 to 2020, which are Migu, Tencent, and Youku, which are not among them.Therefore, the CBA company believes that the large -scale provision of the event to the public is infringement.
In addition, CBA believes that Station B has been a sponsor of the Shanghai men's basketball team, and has signed a video authorization agreement with the CBA league game in the 2017-2018 and 2018-2019 season.Providing CBA on -demand videos to the public is infringement and is subjective and intentional infringement.
It is reported that due to the vague legal definition, before, the protection of the copyright of the online live broadcast of sports events was very difficult.The new copyright law implemented on June 1, 2021 also incorporated audiovisual works such as live broadcasts, short videos, and also included in the field of legal protection, which has significantly strengthened the protection of relevant rights and laws, but it is not easy to manage the piracy of the Internet.
According to data from third -party survey agencies, the scale of the Chinese sports competition performance in 2020 was about 31.84 billion yuan, and the size of sports live broadcast users was 138 million, and they were continuously growing.Many experts said that the huge benefits obtained from theft can be described as "visible to the naked eye."For example, refer to overseas data, according to an industry research report, theft to the Premier League club will bring at least 1 million pounds of losses per game. La Liga officials believe that theft of a year will cause loss of more than 400 million US dollars.
Experts suggest that it is necessary to build a new pattern of copyright protection of administrative, judicial, and society.Relevant departments should increase the joint crackdown on infringement.The judicial department shall establish a sound referee standard for judging the copyright of the competition program, reasonably distribute the liability of infringement proof, and increase the punishment for the live infringement behavior of sports events.If the circumstances are serious, the public security department should also intervene in time.
In addition, the main market subjects should innovate technical means, and use core technologies such as artificial intelligence and big data to create relevant platforms such as monitoring, blocking, and access certificates to provide technical support for theft.
