The incident of Chinese knife brand Zhang Koizumi "Kitchen Kitchen Shooting Garlic Fragmentation" continued to ferment. After the online "Zhang Xiaoquan general manager said that the Chinese people cut vegetables wrong", the company's general manager Xia Qianliang saidIt was greatly misunderstood, but he apologized for the wrong guidance caused by his improper speech to the understanding of consumers, and promised to replace the knife in the past five years.
According to the surging news report, in a video released by a netizen, Xia Qianliang, general manager of Zhang Xiaoquan, said, "You have learned for decades to cut vegetables for decades.""Caused the attention of public opinion, and the topic" Zhang Xiaoquan's general manager said that the Chinese people cut off the vegetables is not right. "On Monday (July 18), he rushed to Weibo to search first.
Xia Qianliang said in the video, why the meat cut from chefs in Michelin is thinner and cucumber slices are more transparent because there is a fulcrum in front, and Zhang Xiaoquan tilted the head in front of the knife, not the sense of design, that is not the sense of design, that is not a sense of design, that is not a sense of design. ThenIt is consumer education.
Some netizens commented under the video and said, "Where can I have the way to cut the vegetable cutting for thousands of years?" Some netizens said in the topic of Weibo, "Buy a kitchen knife," buy a kitchen knife, "Also listen to your education. "
Xia Qianliang released a response on a personal Weibo account on Monday night to clarify that the controversy was" the video of a long time ago is not the full picture of the incident. "Sincerely apologize.
Xia Qianliang said that the current video was not described according to the situation and context at that time, which led to great misunderstandings about this.He also said that it was well known that Michelin did not appear when Zhang Xiaoquan was founded, but "I also expressed sincere apology for the wrong guidance caused by my own improper remarks to the understanding of consumers."
Xia Qianliang saidThrough the topics such as "Zhang Xiaoquan Kitchen Kitchen Kitchen Kitchen", the company found many problems in the existence of its own brand management, product management, after -sales service, etc. from consumer feedback.Essence
He said that if a kitchen knife purchased in China has occurred in the past five years, including the Zhang Xiaoquan brand and designated peer brand, the company can perform new knives according to similar models and similar values.Exchange.
Earlier, a woman in Guangzhou was disconnected with Zhang Xiaoquan's kitchen knife and the kitchen knife was disconnected.The customer service said that the kitchen knife cannot be patted by garlic.
In this regard, Zhang Xiaoquan said that "the dealer's customer service is improperly replied", and the company's official customer service has once again contacted consumers to apologize and give away a new knife.
Zhang Xiaoquan issued an official statement on the evening of July 15th stating that in general, Zhang Xiaoquan's conventional knife can be shot garlic, and it is also reminded that consumers are not all suitable for using garlic.Some knives with high hardness or special uses are risked by the risk of cutting knife.
Zhang Xiaoquan's official website information shows that the Zhang Xiaoquan brand was founded in the first year of Ming Chongzhen (AD 1628), and has a history of nearly 400 years.Zhang Xiaoquan's annual report shows that the company is a industrial enterprise specializing in the production of various types of knife and cutting and modern life hardware. The knife and cutting gear are the company's traditional advantage products.
According to reports, Zhang Xiaoquan was listed on the GEM of the Shenzhen Stock Exchange in September 2021.As of press time, Zhang Xiaoquan's stock price rose 1.87%in half a day to close 16.93 yuan (RMB, about S $ 3.5), with a total market value of 2.641 billion yuan.Since the beginning of this year, the stock price has fallen by more than 25%.
