After a major bet on technology and obtaining huge and dramatic returns, entrepreneurs will become legendary figures.Elon Musk now applies this desperate philosophy to the presidential election, and has his own reputation -perhaps the future with Trump's victory.

Jeff Bezos played a more calm game. Before Musk appeared, he was a figure in the Internet era.He was happy to see Musk became a hot spot and let him do those risky things.But last week, Bezos himself accidentally broke into the storm of the news.

Many of his assets include the Washington Post, and he acquired the newspaper in 2013.When the editorial board of the newspaper was about to endorse the Democratic presidential candidate He Jinli, Bezos canceled the decision at the last moment.

This should not be a big deal, but it's just a boring statement, and it is announced that something will not happen.However, the greatest salesman in this era, relying on the concept of customers to make Amazon a giant of modern retail, has encountered the biggest rejection from customers in his life.

250,000 Washington Post readers canceled the subscription. This number was first reported by the NPR, and then the Post also reported it.This accounts for about 10%of the total circulation.How to resist Amazon and the author Danny Kane said the speed and determination to cancel the subscription are shocking, but it also has weird rationality.

"Amazon invented the entire concept of one -click culture. If you click a button, there will be a bunch of toilet paper on your porch," he said."You can't let Tesla on the lane disappear in one click. But you can disappear the newspapers owned by Jeff Bezos."

The cancellation of the subscription said that they felt that Bezos tried to please Trump, and he denied the allegations.In contrast, Musk announced that he supported Trump last July and became the losses caused by this former president's most striking fan, Lala Captain and Party Yu.

From the current sales data, it is not possible to see that consumers resist Musk's Tesla electric vehicle for political reasons.On Tuesday, Musk vaguely refuted this statement on X, and he reposted a message from a supporter, saying that this situation does not exist.

In this modern history, the most tense, dramatic, most chaotic, and most risky political struggle, Musk, Bezos and other super rich are facing extraordinary opportunities and intangible dangers.Of course, this election is related to everyone, but the impact on very rich people will have a great impact -or at least they think that -so that they may inevitably try to affect this election.

Michael Jordan set standards for many celebrities in 1990.At that time, the basketball superstar at the University of North Carolina was asked if he would support Harvey Gande, a black candidate to try to challenge the Republican senator Jesse Herms who had long opposed civil rights.

"Republicans also buy sneakers," Jordan said.Helms defeated Gand with a weak advantage.

Jordan later, it was an impromptu comment, and even a joke, but he didn't want to trip muddy water."I have never been a activist," he said."I think I am a basketball player."

Many billionaires have now become activists.One of the reasons is that the number of them has increased -according to one estimation, since Trump took office in 2016, the number of billionaires in the United States has increased by 38% -and they have more wealth.Despite antitrust and regulatory measures, the rich and their companies have always lived well.The stock market has always been a record high.

However, money is not a panacea.The founder of Oracle Larry Erisen is a rich man in the world second only to Musk and Bezos. He supported the Republican Senator Tim Scott of South Carolina last year to run for president.Erisen spent at least $ 30 million, but Scott cannot be a competitive candidate.

Erisen paid money for his candidates, but remained silent in other aspects.Musk was completely different, and he became one of Trump's agent and one of his biggest donors.On Sunday, Musk told the crowd at the Trump's momentum rally held in the Madison Square Garden, "We must let the government no longer point your hands to you and pay money from your pockets."

There is no doubt that Musk hopes that the government will not pointed at him again.A survey of the New York Times found that his company faced more than 20 investigations or reviews, including Tesla and SpaceX.Tesla's promotion of self -driving is particularly concerned about regulatory agencies.Just last week, the National Highway Traffic Safety Administration stated that it was investigating a few drones caused by foggy and dust.

Musk has proposed to Trump that he hopes to become a general chief supervisor who govern the government, and he often disputes with the US Securities and Exchange Commission.The committee launched an investigation on X's acquisition of Twitter's acquisition of Twitter in 2022.At the hearing in September, Musk did not appear, and the Securities Regulatory Commission asked him to punish him.

In addition to regulatory review, Musk also associates with the government in financing.The National Aeronautics and Space Administration announced in June that SpaceX has obtained a $ 843 million contract, responsible for the operation of the space station to retire after a few years.SpaceX also obtained a contract for launching military and spy satellites.It obtained a total of $ 4 billion in contracts in 2021 and 2022 to send humans twice to the moon.It also has many other government -related projects.

Bezos also has business exchanges with the government.The most noteworthy is that the US Department of Justice is suing Amazon to court, accusing it of violating the antitrust law.

When Trump serves as president, Amazon and his CEO sometimes become the object of his sorrow.The company bid a cloud computing contract worth $ 10 billion, and the Pentagon finally awarded Microsoft.Amazon filed a lawsuit saying Trump destroyed its bid.The contract was canceled.In the end, four technology companies including Amazon and Microsoft got a share from this cloud transaction.

If Trump, who has strong revenge, came to power again, Bezos's most vulnerable property may also be his most concerned -his space origin.The company will compete with SpaceX and another company to provide launch services for the National Security Rockets in the next five years.

Last Friday, when the Washington Post announced that it would not endorse the presidential candidate, Diff Link, CEO of the Blue Origin, met with a brief meeting with Trump in Dezhou.Bezos did not respond to the request of the comment, but in an article he published on Monday on Monday, he said that he knew that "many people would say that this is a decision that is not in line with ethics., But the whole thing is a coincidence.That article attracted more than 24,000 comments, of which there were not many supporting Bezos.

A few hours later, Musk wrote on X: "Pay tribute to Jeff Bezos." He might be ridiculing Bezos, just like a question from the interviewer, Musk replied to answer: "Which Jeff?" Musk did not respond to the comment request of this article.