Many Taiwanese film and television works have performed well on the international streaming platform in recent years. Taiwanese scholars who have paid attention to Chinese film and television creation have analyzed. In the past eight years, the target market of Taiwanese dramas has shifted from the mainland to the world.Wait for the setting that conforms to Western values.In addition, the tightening film and television policy in mainland China has also prompted Taiwan's film and television talents to return westward.
From the psychic girl in 2017, to the imitation criminals released last year People -the defender of the Eight -foot Gate, Taiwanese dramas have not only set off a topic in the Chinese market in the past few years, won the reputation of the audience, but also actively attacking the international streaming market.
However, if the time is pushed back to 10 years ago, the main sales market in Taiwan's film and television works is mainly based on mainland China. The works are mostly idol dramas and sweet pet dramas, which are in sharp contrast to the current style.
Yang Fangzhi, a professor of Taiwan Literature, Taiwan Chenggong University, who has been paying attention to Chinese popular culture communication and media research for many years, details how Taiwan's film and television works have shifted from a new book publication meeting on Wednesday (January 3).Process involved in the world.
She first mentioned that it was influenced by globalization and the implementation of reform and opening up in mainland China in the late 1970s. Since the 1990s, the concept of the Greater China market has gradually formed. The core spirit is to identify the existence of common language between Chinese society, Family relations and the roots of their ancestral home, business interaction is relatively easy, forming the economic circle helps regional economic integration.
Yang Fangzhi believes that in this context, the Ma Ying -jeou government began, and the official cross -strait officials actively promoted and guided business connections. The film and television industry was naturally one of them.At that time, Taiwan not only regarded the mainland market as an index of internationalization and quality, but officially emphasized that Taiwan has been used as a Chinese culture and Confucian cultural base. Cultural goods have the same advantage in entering the mainland market.
In terms of specific policies, 2010 signed the Straits Cross-Strait Cross-Strait Economic Cooperation Architecture Agreement Agreement on Cross Straits in 2010(Referred to as ECFA for short) , in addition to canceling the restrictions on the imports of Chinese movies in Taiwan, the mainland also relaxes the restrictions of Taiwanese film companies and co -production films, loosen relevant policies, encourages cross -strait film and television dramas, and Taiwan film and television talents to the mainland.
Yang Fangzhi pointed out that during this period of the main target market, Taiwanese film and television operators began to build "Huaciu" to try to compete with Korean dramas to seize the mainland market.
She said that although the works of Huayi at that time were mainly idol dramas, the character settings implied many traditional gender order. For example, most of the actors came from good and rich foreign families; while the heroines came from traditional ordinary ordinary ordinary people.Family in this province.The plot is also based on women's return to family, having children, and being spoiled by her husband.
However, after the rotation of political parties in Taiwan in 2016, the Cai Yingwen government began to promote the film and television industry to turn the target market to international.
Yang Fangzhi pointed out that when the then Minister of Culture of Taiwan, Zheng Lijun, in 2017, explicitly stated that Taiwanese film and television creators agree with Taiwan and have baptized democracy.Han's unique style is extremely important creative energy.
Zheng Lijun suggested at the time that Taiwan's content industry must bring its own soul and grasp her own style and characteristics in order to create the international differences in "Taiwan Stream".
This drama is more in line with Western value settings to focus on women's independent men's emotional expression
Yang Fangzhi believes that this reflects the context of the transformation of the "New Terrace" in recent years. It can also be seen from the content of the work that the current Taiwanese drama is more focused on women's autonomy and male emotional expression.The market is passed on to the world.
Dai Yuhui, an associate professor of the Department of Communication and Science and Technology of Taiwan Yangming Jiaotong University, said in a discussion that in addition to changes in cross -strait relations affecting the direction of the Taiwanese drama market, the rise of the international audio and video streaming platform, coupled with the tightening of film and television works by the mainland itselfThe supervision also prompted the "salmon to return to the hometown" in Taiwan's film and television talents.
She pointed out that many of the current international audio -visual streaming platforms and Taiwan's works are from the hands of these people.
