Deng Yiruo: You were hollowed out by the money of the portion, and they made a profit

Source: Zhongxin Jingwei

Author: Deng Yiruo

The newcomers who are going to get married are finally waiting for a long holiday. The Chinese wedding industry has also appeared in the long -lost peak season. As one of the "Four King Kong" wedding, the schedule of the emotions was reserved as early as half a year ago.Two weddings in a shaft.

"The guests in these years are superimposed, just do it together"

"Li Kai, who has been booked in May 1st period." Li Kai, who is engaged in the wedding host industry in the Beijing -Tianjin -Hebei region, told Zhongxin Jingwei that because the May Day was the first long vacation after the Spring Festival, many newcomers were in the Spring Festival, and many newcomers were in the Spring Festival.Before the Spring Festival, even the May Day wedding period was scheduled earlier.

Li Kai said that the entire May is the peak season of the wedding market, especially this year."From my prediction, there are many times a day during the May Day holiday, the most on April 30th."

Li Kai said that many newcomers now have not only depends on the holidays, but also like to "see the yellow calendar."It is a better day on April 30. It is not bad on May 1st, 2nd, 27th, and 28th. People who have weddings will be relatively many these days.Now more and more young newcomers will choose the days when the homonyms of "I love you" on May 20 and May 21 can not only pin their good meanings, but also avoid the peak of the May Day wedding.

The post -95 newcomer Du Shan, who will hold a wedding in Chengdu on May 20 this year, is one of them.The Du Shan couple was a certificate led by in October 2022. Because of the concerns of the epidemic, the wedding date was not determined because of the repeated epidemic.By the time of the Spring Festival in 2023, Du Shan felt that he could start preparing for the wedding. Originally, he wanted to be determined during the May Day holiday, so friends from other places could also come back to participate.However, they asked a circle of wedding companies to find that the May Day was already booked. In order to avoid being given first again, the Du Shan couple quickly finalized the wedding on May 20."I think the meaning of 520 is very good, and I have to wait for another year." Du Shan said.

Lin Nan, also engaged in the wedding hosting industry in Beijing, said that the reason for the May 1 wedding appointment this year is mainly the overlapping of newcomers in the previous two years."Many newcomers did not have a wedding in the past two years. They just came to the May Day holiday. The guests in these years were superimposed to do it together, but this does not mean that this year's wedding industry is absolutely good./P>

Li Kai worked abroad before. He not only presided over Chinese weddings, but also hosted Western weddings for overseas Chinese and international students.He also said that most of the guests during the May Day were postponed."Wedding generally set the venue for half a year in advance, but many international students and overseas Chinese who have only returned in January and February this year, so these guests basically wait for the second half of the year."

Li Kai and Lin Nan Jun said that during the May Day, their wedding hosts were full of dwellings, and so did their peers."The north is usually a wedding at noon, but we usually have to rehearse the day before yesterday. On the morning of the wedding, we must go to the scene to debug and go out the process. The host is over at noon.You can only host one. "Li Kai said.

A single game in the Great Cities can be tens of thousands of yuan

There are four major diamonds in the wedding: miracles, makeup artists, photographers and photographers.Among them, the emcee is the soul figure that runs through the entire wedding. It must not only drive the atmosphere of the scene, go to the wedding process, but also be able to respond randomly.

Lin Nan said that the emcee generally charged according to the field. In Beijing, a wedding host can get 1500-7000 yuan (RMB, the same below, S $ 288-1348)."The emcee is divided into grades. The primary is basically 1500-4,000 yuan. The senior level can get 7,000 yuan, and then it is more than 10,000 yuan. If it is a celebrity, it may cost 100,000 or even hundreds of thousands of yuan."

Li Kai said, "I started a wedding host in China in 2016. I was done abroad before. It is relatively senior. It is generally more than 8,000 yuan. The specific price mainly depends on the budget and needs of the newcomer.Will be tens of thousands of yuan. "

However, the above -mentioned income is a bit out of reach for Zhang Li, who has worked in Leshan, Sichuan for six years."Our small cities are better, which is basically a ripe customer who has a word of mouth. Whoever shouted and went directly, the business was relatively stable."

Zhang Li told Zhongxin Jingwei that the budget of Leshan's wedding is basically between 50,000 and 100,000 yuan. Except for venues, wine mats, wedding arrangements, makeup, photography, camera, etc.Yuan.

"I can get more than 1,000 yuan if I do it for a long time like me, or under the premise of not bargaining.There are many hosts during the period, with an average of two games a day. Based on the average of 800 yuan, Zhang Li's income during the May 1st period was 8,000 yuan.

Lin Nan had been to many regions to host the wedding before. He said that the difference between the southern wedding and the north is very large, and the difference between the wedding between various places is also very large."The biggest difference is that the north can only take one game a day, at most two games, but before I took five weddings in Wuhan a day in Wuhan. I observed that the average unit price in Beijing, Shanghai, and Hangzhou."

Li Kai told Zhongxin Jingwei that he would host six weddings during the May Day holiday this year. Based on the average of 8,000 yuan, his income during May 1st reached 48,000 yuan."Our income is not pure income, and we have to solve it ourselves like transportation, accommodation, and eating. There are a lot of overhead." Li Kai said.

Lin Nan and Li Kai mentioned that the seniority of the wedding ceremony is not related to the life limit. The most important thing is that customers like it, and gradually form word of mouth and form their own customer resources."Basically, the post -90s and post -95s are married. The most important thing they choose to choose the emcee is the face value, followed by the hosting ability and the field control ability. It looks good in our bank." Li Kai said.

Li Kai said that in the past, the wedding liked to be mature and stable, and the current emcee is generally a woman to pick. The post -95 girls prefer to be as young, handsome, white, and beautiful as TV stars on TV."The current Eye market is also very rolled, and there is no previous fire like me." Li Kai said with a smile.

Young people who pay attention to "sense of ritual"

There is a phenomenon worthy of attention. The post -90s and post -95s are more and more willing to spend money on the "atmosphere" of the wedding, and they are more willing to spend more money to invite the wedding ceremony.

Du Shan said that he attaches great importance to his wedding ceremony. He hopes that the emcee will not only have a good appearance, but also be able to imagine the overall idea of the wedding."I would rather spend more money and find a satisfactory emcee, otherwise the entire wedding will be affected."

Zhang Li also mentioned that the biggest feeling in recent days is that the younger the newcomers, the more I have ideas about their wedding, and more willing to do it by himself."It is often them who are willing to pay for high prices. They will communicate with us a lot of ideas. I hope we will follow their customized routes."

Li Kai said that young newcomers are not only singing, dancing, and performing programs at the wedding. They are more of rituals that they want an atmosphere. The entire wedding environment they want is comfortable. Among them, the overall atmosphere isIt is the wedding ceremony."Many young people are willing to spend 8000-1000 yuan to find a wedding host. On the one hand, they value the wedding, and on the other hand, to recognize the value of the wedding ceremony, we will try our best."

IIMEDIA Research (Ai Media Consultation) data shows that in 2022, Chinese newcomers spend/budget costs for weddings, 50,000 yuan to 100,000 yuan accounted for 40.4%, 100,000 to 200,000 yuan accounted for 33.7%, 5It accounted for 15.7%under 10,000 yuan, 200,000 to 300,000 yuan accounted for 6.9%, and 300,000-500,000 yuan accounted for 2.9%.

The analysis of the development pattern of China's wedding industry development and investment prospect forecasting research report released by the Chinese Research Institute from 2022-2027 shows that "Gen Z" has become the main consumer army. With the improvement of aesthetics and quality of life, people have attracted much attention. PeopleThe pursuit of wedding services has continued to improve, and the expenditure in weddings is getting higher and higher, and there is still much room for growth in the development of the wedding industry.

(at the request of the interviewees, Li Kai, Du Shan, Lin Nan, and Zhang Li in the text are all pseudonyms)