Early
Northern Remember
The gorgeous history and extramarital affairs of social celebrities are always eye -catching.In April of this year, Jiang Fan, a 35 -year -old Prince of Alibaba Group, and 35 -year -old Taobao Tmall president, were exposed to the first net red Zhang Dayi, and Jiang Fan's wife who kicked this scandal was.Mrs. Jiang opened the fire on Weibo, and she warned Zhang Dayi to stop provoking her husband and shocked the entire network.For a time, the original partner tore the young woman PK factory girl and other sound -colored stories spread throughout the entire network. It dragged on Ali's stock price to fall nearly 2%. The market value evaporated by more than 40 billion Hong Kong dollars (S $ 7.2 billion).The stock price of listed companies plummeted by 10%overnight.
In the end, the Jiang Fan's incident was eventually affected by the actor's removal partner, remembering, rearing, and canceling the rewards.Management activities have no benefits.On the other hand, Mrs. Jiang's Weibo was immediately banned after she opened it. The hot gossip she revealed that she did not appear on the Weibo hot search list, which caused netizens to criticize Weibo and Ali to take advantage of the capital strength.Ali is the second largest shareholder of Weibo, holding up to 30%.
It seems like a gust of gusts. Unexpectedly, more than a month later, Jiang Fan turned into Jiang MDASH again; MDASH; China ’s network management department announced the day before yesterday that he interfered with the spread of online spread in the public opinion incident of Sina Weibo the day before yesterday.Illegal and illegal information will be ordered to suspend the update of the Weibo hot search list for a week. Sina Weibo will also face the fines of fines.
You don't have to see that people can see that Jiang refers to Jiang Fan. He changed from the scandal actor overnight to the guidance of Sina Weibo hot search for a week.It is said that next Thursday's e -commerce 618 promotion was originally a battle of Jiang Fan's right. If Tmall led by him can beautifully overwhelm the enemy to fight a lot, he can stabilize his status in Ali. At this time, the scandal is once again.Wake up, his luck is obviously bad.
As for why the online management department punished Sina Weibo, naturally it would not be to intervene in family disputes, but to deter the capital forces of the wind and rain in the Chinese network world, warning that they should not control the public opinion field with money.
Internet companies use search functions to make profits, creating hot search and heat related illustrations. In fact, it has been a long time.In China, many seemingly selected results of netizens on social media, including hot spots, data, sound and heat, can buy money, not to mention secrets.In the first half of 2018, the Chinese network management department also successively ordered Sina Weibo to rectify the hot search list, popular topic list and other sections.The mainstream media in China has also taken advantage of the potential, criticizing the gray industry chain behind the Weibo hot search list, not only can spend money on hot search, but also can make negative news retracement. New search words, fans, likes, reading numbers on the InternetThe number of discussions also has a quotation, which can be traded.
At that time, the Beijing Youth Daily estimated that it took millions of RMB to stay on the hot search list 24 hours a day. Of course, this kind of operation is not played by the small people, but the wealthy wealthy or enterprise, or the marketing of the topic and the star of the star,Companies and brokerage companies are just part of the business scripture.
However, the official rectification and rectification, and the operation of capital on public opinion continues.As long as you can afford money, you can control the spread or disappearance of information. It can create a red man from the draft show and idol development program, and it is also created to be an illusion that netizens choose independently.The so -called traffic star emerges to the time of the fortune. It refers to the high value and many fans. They occupy Weibo hot search and entertainment headlines all year round. The topic is hot, but it can't remember the masterpieces of the masterpieces.
There is a popular saying on the Internet that the traffic is king. It is quite false to think about it. Because the traffic can be artificial, the capital is even more king. It can create a false carnival and make a profit from it.
Two years later, the official knocked on Weibo again, indicating that the problem was to interfere with the order of online communication, emphasizing that the website platform must not interfere with the information normally.Many people interpret the information: The public opinion field is also the heavy weapon of the country. Capital must not control the public opinion field. In other words, the state's power is not allowed to be divided into thin capital.Some people wonders, will this be the fuse of the Internet antitrust?
From the perspective of maintaining freedom of information, public opinion is not a result of being manipulated by capital or power.However, when the public opinion platform is alienated by capital, official supervision is necessary.After all, the essence of capital is profit -seeking rather than morality, and the public opinion position is controlled by capital is a terrible concept.
At the same time, in recent years, another phenomenon is worthy of vigilance: social media not only created traffic stars to make money, but also made nationalist profit.Due to the motivation to brush flow, some media and platforms exaggerate or highlight foreign suppression of China, shape the atmosphere of Chinese and foreign opposites, or rendering negative news from abroad, hype, and the desire to return to China to stimulate nationalism.Some of these public opinion, some of which have caused the West's misjudgment of China, suspecting that China has taken the road of peace in peace.Who is leading and producing public opinion?Who is they good for?Is it a self -media public account, capital or country?Should I study this problem, should I study it?
