U.S. technology giants Apple rarely provide discounts for new mobile phones in China. Those who meet the conditions can save up to 500 yuan (RMB, the same below, S $ 95).
Apple China ’s official website on Monday (January 15) on the online event preview will start the“ Welcome Spring Limited Concession ”from January 18th to 21st.The topic of "Apple's official website rare price reduction" rushed on Weibo hot search on Monday.
According to the introduction of Apple's official website, buy iPhone 15 Pro, iPhone 15 Pro Max, iPhone 15, iPhone 15 Plus, iPhone 14, iPhone 14 Plus or iPhone 13 in accordance with qualified payment.500 yuan; buy a 13 -inch or 15 -inch MacBook Air (M2 chip model), or a 13 -inch MacBook Air (M1 chip model), which can be saved up to 800 yuan.
When Apple launched the above promotion in China, Apple's sales in China declined.The report issued by Wall Street Investment Bank Jefu Rui earlier this month pointed out that the sales volume of the new generation of Apple mobile phones in the first week of the year fell by 30%, which means that Apple's sales in China have decreased at the growth rate.Apple's sales in China in 2023 fell 3%year -on -year. Last year's 3%sales decreased, which was equivalent to Apple's market share decreased by 0.4%.
Analysts of Jefu Rui Group said that the decline in the sales volume of Apple mobile phones in China is mainly influenced by Chinese competitors. Like Huawei launched the new Mate 60 mobile phone series last August, triggering market pursuit.
