After the Chinese hit dramas, some merchants have used the elements of TV series in commercial marketing without authorization.The Fanhua Pinfang issued a statement on January 12 (Friday), requiring the relevant parties to stop or remove the infringement and improper competition against the play immediately.
The official Weibo issued by Flower Flower issued a statement on Friday that Shanghai Fanhuali Enterprise Development Co., Ltd. is the producer and the only version of the producer and the only version of the TV series. It has the complete intellectual property rights and authorization rights of the show.
Statement saying that the client (Shanghai Fanhuali Enterprise Development Co., Ltd.) and the lawyer noticed that some merchants and the market operating subjects, with the purpose of attaching the popularity of the drama and the purpose of the client as the purpose.In the case of obtaining authorization permits, use the name, character title, lines, scenes, props names, posters and related design works without authorization to carry out commercial marketing promotion activities, which has caused market confusion.Commercial cooperation, seriously infringe on the intellectual property rights of the client and disrupt the normal market order.
After the flowers of flowers, the place names and diets appearing in the play also become the "explosion" of the Internet.Many netizens went to check in the old -fashioned shops in Shanghai, and the customers of the Shinyuan Style Hotel were full.The sales volume has been greatly increased.The Ningbo Tailing shop phone, which can be customized in the same suit, has also been exploded.
According to Deng Shangrui, a lawyer of Beijing Tao'an Law Firm, which was entrusted by the Beijing Daily, said that in the recent market, some brands have used the elements of TV series flowers in marketing without authorization.For example, a car brand uses the name, lines, characters, and posters in the promotion video; a online platform has launched a "Shanghai Flower Package", "President Wang Fan Rice" and "Miss Wang Pork Ribs Pork Rice Cake" without authorization.Wait for products.
