Harbin's tourism popularity is not reduced. Heilongjiang Provincial Official Media Heilongjiang Daily invited many experts and scholars in the province to issue documents to discuss the next development of the ice and snow economy.
Heilongjiang Daily On Sunday (January 7) published the theoretical articles in the fourth edition, Cui Yufan, deputy leader of the Tourism Group of Heilongjiang Science and Technology Economic Consultant Committee, and experts from the Scenic Spot of the China Scenic Area Association, Analyze the reasons for the circle of ice and snow in Heilongjiang Province.
Cui Yufan believes that the reasons include the rapid growth of mass tourism consumption, local policy measures meet the actual situation, and the "Harbin Ice and Snow Festival" and other ice and snow tourism brands are deeply rooted in the hearts of the people, especially the people actively participate to build "main and guest sharing" tourism tourism.destination.
The international referee of the Beijing Winter Olympics Snow Car Project Hao Yuanyuan wrote that there are many ice and snow sports talents in Heilongjiang Province, gathered in the ice and snow sports competition talents, professional talents and service talents, and promoted the expansion of ice and snow sports in Heilongjiang ProvinceIt is a key path to achieve the high -quality development of the ice and snow economy in Heilongjiang Province.
In terms of operational strategy, Hao Yiyuan believes that he should fully release the appeal of the Winter Olympics championship and consolidate the brand image of tourist destinations and tourism products with the influence of sports stars.
Sun Qiuju from the Party School of the Heilongjiang Provincial Party Committee (Heilongjiang Provincial Academy of Administration) believes that the current Heilongjiang Ski tourism industry has strong resource dependence, the industrial structure is unreasonable, and the industrial cluster has a low degree of development, and it needs to be transformed urgently.
In addition, the peak ski tourism season in Heilongjiang Province is mainly from November to March of the next year, with short cycles and most one -time consumers.How to attract consumers 'attention and cultivate consumers' loyalty is a key issue.
Three days of New Year's Day holiday this year, Harbin, the capital of Heilongjiang Province, received a total of 30.479 million tourists, creating tourism revenue of 5.914 billion yuan (RMB of RMB, S $ 1.108 billion).Heilongjiang Province also received a total of 6.619 million tourists during New Year's Day, an increase of 173.7%year -on -year, an increase of 18.4 percentage points higher than the national increase.
