The topic of "Southern" Little Tudou "Harbin" recently searched frequently.Harbin, known as the "Ice City", is hot with ice and snow tourism.The China Official Media Securities Times published a comment article on Saturday (January 6) quoted experts that the reason why Harbin ice and snow tourism burst into the spread, thanks to social platforms such as short videos and self -media dissemination.
The article quotes the big data calculation of the Harbin Culture, Radio, Film and Television and Tourism Bureau. As of January 1 this year, Harbin City's three -day holiday in the 2024 New Year's Day received a total of 3.0479 million tourists and achieved total tourism revenue of 5.914 billion yuan (RMB, about S $ 1.108 billion), tourist reception and total tourism revenue reached historical peak.After New Year's Day, the popularity of the ice and snow travel in Harbin is still unabated. Harbin City is using "cold resources" to continue to leverage the "hot economy" to promote the development of the entire industry chain of eating, living, traveling, traveling, buying, and entertainment.Tourism has become a new momentum and new advantage in regional economic development.
The article introduced that on November 3, 2023, the promotion conference of Heilongjiang Winter Tourism Guangdong -Hong Kong -Macao Greater Bay Area was opened in Guangzhou. This is also the first stop of the province's 2023 ice and snow tourism promotion.Later, Heilongjiang successively launched winter tourism promotion activities in Wuhan, Chengdu, Hangzhou, Beijing and other places.
The article quotes Ding Zhaoyong, an associate professor at the School of Economics of Jilin University, believes that Harbin City is popular. Although it has a certain relationship with Heilongjiang's winter tourism promotion activities, it is more about the promotion of social platforms such as short videos.When some cities and provinces are still using traditional means to carry out tourism promotion activities, Harbin has been drained through people's popular ways.
Ding Zhaoyong said that Harbin City's popular circle began in the "Harbin Ice and Snow World refund" storm in mid -to -late December last year.Let the outside world see the sincerity and responsibility of Harbin City, and send Harbin to hot search.
The article says that the "Harbin Ice and Snow World refund" incident is an occasional incident, which is unexpected, but the same reversal of public opinion is also unpredictable.
The article quotes Zhang Guihai, chief expert of Heilongjiang's key cultivation think tank and president of the Institute of Ice and Snow Industry Research in Heilongjiang Province, believes that Harbin Ice and Snow Tourism has basically matured.Adding new elements to traditional projects can become new projects. This year's project innovation, format renovation, and intimate service are indeed unprecedented.The development of the ice and snow tourism industry is also the process of continuous optimization of services.
He said that Harbin City does not leave blank in all aspects of the tourism industry chain, full -scale service, the whole society participation, and the cooperation of all -scenic spots.The inherent model of ice and snow, the increase in value of ice and snow, and the increase in production capacity. Next, there will be room for further improvement and improvement in Harbin City in Harbin City in terms of product category innovation, refined service, marketing methods, and infrastructure guarantee.
Zhang Guihai also believes that the Beijing Winter Olympics has made a popularity of the ice and snow industry for the people across the country, promoting the integration of sports travel, and accelerating the development of ice and snow tourism.Especially in the Winter Olympics, Heilongjiang Province's ice and snow sports achievements have been established, and the image of the ice and snow industry in Heilongjiang Province has been established. More people pay attention to ice and snow, participate in ice and snow, and the consumption potential of 346 million people has been released.Essence
The article pointed out that the Heilongjiang Provincial Government issued a high -quality development plan in Heilongjiang Province in November 2023, proposed to develop ice and snow tourism, give full play to the high endowment of ice and snow tourism resources, good industrial foundation, and large market impact.Advantages, accelerate the development of the ice and snow economy, promote the development of ice and snow sports, ice and snow culture, ice and snow equipment, ice and snow tourism industry chain, develop a number of international quality ice and snow sports and leisure vacation products, build the core circle of ice and snow tourism with international influence, build a core circle, buildWorld -class ice and snow tourist resort and ice and snow economy highland.At present, the development of ice and snow tourism has formed consensus in Heilongjiang Province.At the same time as Harbin City is hot, other cities in Heilongjiang Province are also vigorously developing the ice and snow economy, using it as a new economic growth point.
At the end of the article, for Heilongjiang Province, the cultivation of the main body of the tourism market, accelerate the gathering of the ice and snow industry, promote the deep integration of cultural and sports tourism, will better release the potential of tourism consumption, drive economic growth, and effectively put resources to make resources.The advantage is transformed into new kinetic energy and new advantages.
