Chen Jing: Where do Chinese tourists go?

Flying back to Shanghai from Singapore two days ago, Changi Airport can see the UnionPay card and WeChat payment advertisement to Chinese consumers everywhere. Several counters also launched "Golden Week" special discounts.

Compared with the hot promotional activities, Chinese tourists at the airport have not been expected.The teller admits that although the new Chinese tourists have increased this year, it is still far from before the epidemic. "I don't understand where they are going?"

The first "Eleventh" Golden Week holiday after the Chinese epidemic control was fully liberalized. Travel data ushered in a blowout growth.China National Railway Group predicts that during the Golden Week period, the national railway is expected to send 190 million passengers, and the Civil Aviation Administration of China is expected to travel on the holidays.

But the Singapore travel agency operator reports that most Chinese tourists visiting Lion City during the Golden Week are mostly scattered, and the number of group customers is still 80 % significantly reduced by 80 %.On the one hand, the exchange rate of Xinyuan's exchange rate is higher than the cost of travel. On the one hand, it is because there are too many negative news about Southeast Asia this year, which makes the Chinese people worry that when they transfer to Singapore in Thailand and other places, they are abducted by fraud.

Hong Kong, adjacent to mainland China, has not benefited much from Golden Week.Data from the Hong Kong Immigration Department showed that the Golden Week holiday went to Hong Kong for about 280,000 people in the first two days of the Golden Week holiday, only half of the customers who went to Lu and Hong Kong.According to the Hong Kong News Agency, this is related to the decline in the RMB exchange rate and factors such as consumption in mainland China than in Hong Kong.

Thailand, which is relatively cheap, just announced the five -month visa -free policy on Chinese tourists at the end of last month.Young Chinese tourists immediately canceled or ended Thailand in advance.

A Shanghai friend laughed at himself: "Where you want to go, you can't afford it, and you dare not go, you have to go to the surrounding day to travel!"

According to the statistics of the Ministry of Culture and Tourism of China, three days before the Golden Week, there were 395 million domestic tourism tourism nationwide, an increase of 75.8%year -on -year; the domestic tourism revenue driven by it was 342.24 billion yuan (RMB, the same below, S $ 65.25 billion, S $ 65.25 billion), A year -on -year increase of 125.3%.Data from the Ministry of Commerce of China shows that three days before the holidays, 36 major and medium -sized cities key business districts, a year -on -year increase of 132.1%.

Comprehensive travel platform data, the popular travel destinations during the Golden Week include Beijing, Shanghai, Chengdu, and Hangzhou, which are hosting the Asian Games.The Ministry of Culture and Tourism predicts that this year's Golden Week's domestic tourism travel is expected to reach 896 million, an increase of 86%year -on -year; domestic tourism revenue is 782.5 billion yuan, an increase of 138%year -on -year.

China is the world's largest tourist source market before the outbreak of the crown disease. In 2019, the total number of international tourism consumption of Chinese tourists reached 255 billion US dollars (about S $ 347.3 billion)."Where does Chinese tourists go?" Therefore, it has always been the focus of attention from tourists in various countries.But from the first Golden Week after the epidemic, the three -year epidemic changed is not only the scope of Chinese tourists, but also their consumption habits.

Statistics of the Japan Tourism Agency show that the category of Chinese tourists in the first quarter of this year is dim sum and other foods. The purchase rate of cosmetics and perfume has decreased by 47.2 % compared with the same period in 2019.top ten.According to Bloomberg survey, Chinese consumers' luxury consumption has gradually shifted from overseas to the country.In other words, Chinese tourists' "explosive buying" overseas has also become the past.

Although the scope of travel of Chinese tourists has been reduced and the purchasing power has also declined, in the context of the increase in domestic property market risks, slow investment growth, sluggish export demand, and high local debt strokes, the tourism industry that exceeds expectations is still the current Chinese economy.One of the few highlights.

Before consumption of large -scale consumption such as houses and electrical appliances, the rapid rebound of small -frequency high -frequency consumption such as domestic tourism is expected to drive the domestic demand to rise with the trend of gathering sand into towers.On the other hand, when the global economy quickly rebounded after the epidemic, the retaliatory tourism trend of revenge gradually decreased under the pressure of inflation, and the Chinese market that moved against the cycle was expected to inject new vitality into the world economy.

The World Tourism Council predicts that by factors such as cumbersome visa processes and expensive multinational flights, Chinese cross -border tourists are expected to be able to repeat the level before the end of next year, but the long -term prospects of this huge market are still expected.

However, if geopolitical risks have further improved, relations between China and neighboring countries continue to be tight, and the outbound tour of Chinese tourists will be more difficult.If China's economic prospects continue to be sluggish, the unemployment rate climb again, and the income growth is weak, how long this retaliatory consumption enthusiasm can last is also a problem.How to continue the recovery of domestic demand and excavate opportunities from it to test the skills of government and practitioners.

The General Office of the State Council of China released 30 measures on September 29, starting from the aspects of increasing high -quality tourism products and service supply to further release the potential of tourism consumption.The French luxury giant LVMH's tourism retailer DFS Group plans to build a large -scale shopping and entertainment mall in Hainan Island to seize the business opportunities of the tourism market in China.

The next long vacation, more Chinese tourists choose to stay in China or go abroad?This will not only become the barometer of the Chinese economy, but also the answer that tourism industry people are looking forward to.