Some people on the Internet have proposed that China is entering the "low desire society", and the Chinese official media Economic Daily issued a post on Friday (August 18), saying that this statement is exaggerated.The restriction of income suppresses consumer demand.
The article said that from the "lying" and "Buddhist department" popular in the circle of friends in the past few years, to the social consumption of market expectations and the so -called "consumption downgrade" since this year, some people have made judgments: ChinaIt is entering the "low desire society."
The article pointed out that as a social phenomenon proposed by the Japanese manager's Daqianyi in the best -selling book of the same name, the "low desire society" has its basic characteristics.There are more and more young people who have aging and losing their minds, and the people hold a large amount of financial assets but fail to effectively use funds. Whether it is a currency loose policy or a public investment, it cannot improve consumer confidence, decline in macro policies, or even fail.
The article says that the "low desire society" is the first to appear in Japan because the younger generation born after the crushing of the Japanese economy bubble is disturbed by the long -term development of the future.Children trying to increase savings by reducing consumption, thereby improving the ability to resist risks after entering the age.In accordance with the current China, although the population aging has accelerated, the slow population, and the increasing number of wedding people, it is not rigorous, or even exaggerated the conclusion of China.Essence
The article pointed out that objectively, the improvement of China's economic and social development, the improvement of the public's health awareness and the improvement of medical conditions have brought about the extension of the per capita life expectancy and the growth of new needs of a better life.The continued high cost of living costs such as house prices has brought great pressure on young groups, and to a certain extent, it restricts the willingness of their marriage and childbirth.In particular, the impact of the epidemic on economic development before has not completely dispersed, some industries have not been fixed as expected, and the people's income in economic fluctuations has declined. Naturally, there are certain uncertainty in future expectations.The main reasons for consumption and residents' savings rate.
The article quotes data from the Chinese Bureau of Statistics that the per capita disposable income of Chinese residents is less than the average of the global per capita income, and the per capita income of developed countries is much higher than the average.Talking about the "low desire society" when the per capita income level is low, it is inevitable that there are some taste of "why not eat meat".
The article quotes expert analysis that China has not slipped towards the "low desire society". The main reason is that the per capita income level is still lower than that of developed countries.Consumer demand.This judgment is in line with the current development of China.However, some "low desires" in the development of Chinese aging society must still pay attention to it.In other words, the characteristics of "not rich first" will run through the main process of Chinese aging society, or it will trigger some new challenges and new challenges.
At the end of the article, the recently released consumer data does not support the "low desire society".From January to July, China ’s service consumption and online retail have shown a rapid growth trend. Among them, the consumption of services such as transportation, entertainment, catering and other services has grown rapidly. The contribution rate of online retail sales of physical goods to the total retail sales of consumer goods has been increased for 4 consecutive months.The box office revenue in July increased by 1.1 times from the previous month.This shows that with the accelerated recovery of China's economy, employment will be effectively improved, and the market supply and demand relationship will be accelerated and optimized under the superposition effect of residential income income and expanding consumer policies.It is foreseeable that in the future, the market is expected to gradually be stable, and consumption potential is expected to be further released. The label of "low desire" will be annihilated by strong consumer demand.
