In the afternoon, who has won the ten -year contract of TFBOYS?

TFBOYS's debut promotional video asked: "If you open your eyes for ten years, what kind of person do you want to become?"

As the originator of China's development of idol groups, TFBOYS has accumulated a lot of popularity in the past 10 years, and has transformed from the "three small" that has not been asked to a single Weibo fan.

Since 2014, the group will hold a concert every anniversary until the seventh anniversary concert in 2020.

In the past two years, TFBOYS has repeatedly spread rumors. The combination has not only held the eighth and ninth anniversary concerts, but also appeared as a personal identity on CCTV Spring Festival Gala.

Perhaps because there are too few opportunities for the three people in recent years, when the official Weibo of the combination of the combination announced in June of this year, the fans were immediately caught in a carnival, and they said they would go to the "Ten Years of the Ten Years."

Fans go to appointment crazy?

Start with a tenth anniversary concert ticket.As soon as the ticket purchase channel was opened on July 24, it was instantly sold out, and there were as many as 6.79 million people on the ticket purchase platform.

The success rate of less than 0.4%of ticket purchase quickly raised the fare.The screenshot of the Internet shows that the fare of the first five rows of the TFBOYS Xi'an concert has been fired to 500,000 yuan (RMB, the same below, S $ 93,800), and the first row is 2 million yuan.

According to Jiupai Finance reports, there are "ox" occupying the big trees on the stage outside the concert venue, and the location of the concert was used to rent a tree to fans. The price is 5,000 yuan per person per hour., Buy insurance and other services, you have to add other money.

Although the fare is outrageous, there are still fans willing to pay.Some fans claimed that in order to buy the first row of ticket naked loans, they also "sold my first time" and said "not enough for me to continue buying."There are also fans saying that they must take money to get married with their boyfriends to grab tickets to "marry their youth."

The day before the concert (August 5), a video of the poster showed that TFBOYS fans sang the poster and sang the flag in the high -speed rail compartment, and their voice was deafening.

Fans who arrived in Xi'an gathered outside the Xi'an Olympic Sports Center Stadium. A large number of fans were waiting in the early morning. Some fans fainted because of heat stroke, and fans were fighting.According to the Xi'an Public Security Bureau, fans fighting is to seize the favorable position around the venue.

The concert also conflicts when entering the venue.According to the online video, a large number of fans pushed into the security passage. Some people were pushed to the ground. Several security security guards in uniforms and healthy were trying to maintain order, but they were still pushed forward by the crowd.

Some fans have even crossed the security check door in order to bring the lantern into the concert; there are also fans to communicate information on Weibo super -talk, and which security checkpoint can be easily inspected in real time.

Although the concert organizer clearly stipulates that the lamp cards are prohibited, the fans do their best to bring their support for the support of the group members to support the color, which has shown that their idols have become more popular.

In this regard, more than 900,000 Internet technology bloggers "come to the fragrance of books" and said, "Xi'an's chaos is beyond people's imagination. Do parents of these fans know that their children are so crazy?"

There is also a netizen who positioned Shaanxi to comment: "Xi'an last was so chaotic or Anshi."

Under a chaotic, the official Weibo and group of TFBOYS posted Weibo before the concert, calling on fans to cooperate with security checks and adhere to the order to enter the venue.

TFBOYS's gold suction

In addition to fans at the scene, more fans also "go to the appointment" online by concert live broadcast.As soon as the opening, the number of likes to the live broadcast room reached 47.96 million.

Youku, who won the singing right of this singing club, launched two live paid packages: the concert main stage with a price of 39 yuan, and the full plane of the 99 yuan concert (including personal aircraft positionCompilation).

According to the first financial statistics, 2.162 million people have made appointments before the start of the live broadcast. Based on the reservation audience, the minimum fare is roughly calculated. The revenue of this online stage may be more than 84.31 million yuan.

This concert also attracted the brand name.After fierce competition, Pepsi won the exclusive right to the concert, and Nanfu Battery became an official partner.

A performance brokerPeople revealed to Red Star News that, under normal circumstances, the exclusive title cost of the Chinese super -first -line artist concert can reach 10 million yuan.

In addition, the concert also cooperates with the clothing brand VOBA to launch products including supporting clothes, sports shoes, shorts, commemorative T -shirts, scarves, peaked caps and other products..

TFBOYS also launched pre -sale of the ten -year album on August 5th. The single price is 168 yuan. It has reached the top of the Cool Dog Music annual sales list before shipping.

Ten years of told fire in Xi'an?

The popularity of

TFBOYS concert also attracted the attention of Chinese senior media people.Hu Xi entered Sunday (August 6) and posted Weibo late at night: "Oh my god, God, the dull consumption is actually in Xi'an, and it is broken tonight."

The Xi'an government obviously also saw the potential of concerts to drive consumption.The official social media account of the Xi'an Tourism Information Consulting Center has mentioned many times since July, and has made a publicity saying "to a city for a performance."

Meituan data shows that after the concert ticket was officially launched on July 24, the instantaneous view of Xi'an accommodation exceeded May 1st this year.A few days before and after the performance, Xi'an's accommodation volume increased by more than 30 times compared with the same period last year.

Ctrip data shows that as of July 24, the TFBOYS concert drove the overall search volume of Xi'an Hotel on August 5 and 6 on August 5th and 6th.

The increase in search volume has also led to the rise in hotel prices.A few kilometers away from the Xi'an Olympic Sports Center, the price has soared from 166 yuan per night to thousands of yuan per night, and the price has doubled tenfold.

There are still many fans who have not bought tickets to Xi'an.The person in charge of the first heart station of TFBOYS told the "Hedgehog Commune" that she took 400 people and made a 3000 -faced small flag to Xi'an.Everywhere, the girls raise TFBOYS's supporting items to check in.

The 2023 National Performance Market Briefing released by the China Performance Industry Association in the first half of the year showed that China's operating performance in the first half of the year reached 193,300, an increase of 400.86%year -on -year; the number of audiences also reached 62.2366,600, an increase of more than 10 times year -on -year.

In addition to the TFBOYS concert in August, Xi'an also had ACC Karina Man exhibitions, League of Legends Summer Finals, Deyun Society Xi'an Field, Qinma Lake Horseshoe Music Festival and other activities.The sense of Xi'an Internet people: "Qin Shihuang wants to resurrect with the terracotta warriors and horses."

In the context of the weak economic recovery of China this year, the concert's economy has a unique economy and has become a growth engine that can not ignore consumption.Although the specific economic data is unknown, from Jay Chou's fourth day of July concert brought nearly 1 billion yuan of tourism revenue to Haikou, TFBOYS's concert's stimulus to Xi'an's economy is inestimable.

The popularity of

TFBOYS's ten -year contract proves the potential of the concert economy, and the various chaos and disorder it caused by it also allows the public to see the city and various stakeholders to strengthen the level of management and guide fans to have some fans.The necessity of preface support.After all, only when the crazy fans become the guests who are sincere in citizens, the concert economy can achieve the win -win situation of urban economic benefits, traffic star word of mouth, and fan chasing experience.