Female sex brands that specialize in adult sex products opened the first physical store in large shopping malls in Shenzhen, and generously walked into the public's field of vision, attracting a lot of curious public to stop in the store.
Experts interviewed believe that this attempt reflects the concept of sexual liberation and tolerance in Chinese society. Women can face their sexual needs without covering up.
The offline store of the female sex brand "adult sugar" officially opened in the Yifang City Shopping Center in Baoan District, Shenzhen in mid -July, becoming the first sexual shop in the city to settle in the mall.
Under the concept of traditional cultural concepts, adult sex products have been regarded as a mysterious and taboo commodity for a long time. Stores selling such products often hidden the alley. The narrow and vague store also strengthened consumers."Stereotype.
Reporters visited adult sugar shops recently and found that the design of physical stores has subverted people's perception of offline sales channels for such products and injecting a new weather into the industry.
Like the sales hall of other products, the space in the store is generous and unobstructed. The store shows a variety of female adult sex products, from toys to underwear, etc.
The physical store has become a place where many young people come to check in. There are endless customers, mostly young men and women.Some are shopping alone, and there are young partners, as well as girlfriends and brothers.
Faced with various questions from customers, the female staff in the store naturally introduce the functions and practical operations of each product, and use the female organ model to demonstrate if necessary.A female salesman did not avoid saying, "I have used all the toys here" and confidently share the user experience.
The adult sugar headquarters established in 2019 is located in Shenzhen. The sales models in the past few years are mainly e -commerce.The brand began to set up a pop -up store in Shenzhen and Shanghai Shopping Malls last year to contact consumers through offline channels.
A clerk introduced to Lianhe Zaobao that the company's attempts in the two pop -up stores were actively feedback and confirmed that consumers' acceptance of women's sexual products in shopping malls decided to open the first physical store.
She said that during the preparation process, the company conducted multiple negotiations with the property management and relevant officials of the mall before obtaining business permits.
Adult sugar wrote on the official Weibo: "We want to create a field of de -stigmatizing, a space that allows everyone to understand sex and toys generously ... Let more people participate in 'sexual sex'The topic of the problem provides a possibility for the better discussion environment in the future. "
For the fact that the sex stores entering the shopping mall, most of the interviewed public expressed acceptable, and also believed that the open sales model allowed everyone to contact the information in this area in a more scientific way, and the liberation and tolerance of sexual concepts played a more scientific way.Consciously promoting role.
26 -year -old Xiao Xiao began to use adult toys a few years ago.In an interview, she pointed out that women's sexual needs have always been a subject of negligence in society, and the establishment of physical stores attempts to guide the public to face the problem and increase people's awareness of female physiological needs.
She said: "I think it is also necessary to emphasize equality in the relationship between men and women. This is a symbol of wokening of women's independence consciousness, and also the improvement of women's relationships in sexual relations."
Wei Zhizhong, the chief expert of the psychological counseling of Guangzhou Yiwei Xin, said in an interview that women's sexual needs have always existed, but because of the sexual concepts and acceptance of society, it has not yet reached a certain level to meet women's needsThe products can only be purchased through an anonymous manner through a more hidden sex store.
He analyzed that adult sugar entered the mall, which means that women's consumption in terms of sex is more like one, and they are bravely expressed in publicly expressing their needs."The practice of adult sugar is like unveiling the mysterious veil of the female sexual product store, treating it as a normal thing, and reflecting the degree of liberation of social concepts."
Ai Media Consultation's analysis report on China's sex products industry in July last year showed that the market size of sex products in the past 10 years was stable.As of 2022, the market size has reached 168.53 billion yuan (RMB, the same below, S $ 31.1 billion).
Female Healthy White Paper released by the First Financial Business Data Center in 2021 shows that female consumers have gradually become the main force in the market of Chinese adult products, and the growth rate of consumption accounting is significantly higher than that of men. The per capita consumption amount exceeds male consumers.
Data show that more than 70 % of women have said that they have used or tried to use sex products in the future.More women no longer use strange eyes to look at sex products, but to see them as a way to improve the quality of life or self -pleasure in sex.
Many women also believe that in the absence of spouses, sex products can better meet their sexual needs.
29 -year -old Liu Xin interviewed that all women have the right to explore their bodies and gain sexual experience."Now more and more women are single and independent, and everyone's communication with sex products is also more open. It is also natural to increase demand."
Wei Zhizhong judged that the consumption of women in adult products has grown rapidly because it is a huge incremental market.He explained that sex is a way to release stress, but compared to men, women have fewer emotional releases than men, and it is more difficult to be satisfied.
He said: "In the context of the continuous increase in social pressure and the more open concept of sexual concepts, more women will choose to release their emotions through erotic supplies, so that such demand will increase."
