"Would you like to find a rock concert?"
I heard that reporters looked for free rock performance from Beijing to Shijiazhuang. The taxi driver Yan (pseudonym, 47 years old) seemed surprised; when the reporter asked Shijiazhuang's rock atmosphere, he smiled and said, "How to attract some gimmicks, how to attract a gimmickYou come, but when you have activities, it is really hi. "
Following the Zibo Barbecue and Village BA, the Shijiazhuang City Government also focused on creating a city business card; the Shijiazhuang Culture Radio, Television and Tourism Bureau announced on July 13 that the city of Hebei Province will become the "Rock Home Town" rock city.From month to October, free rock performances and pop -up activities are held in many corners of Shijiazhuang Park, shopping malls, subways, buses and other cities.
The old industrial city of Shijiazhuang, wearing a vibrant rock coat overnight, immediately attracted the attention of many netizens.On the Chinese social platform, a lively picture of various types of Shijiazhuang rock performances appeared in just one weekend.
Lianhe Zaobao reporter last Friday (July 21) after visiting Shijiazhuang on the spot and found that it is not easy to encounter rock in the city.The pop -up activities on the subway are unavoidable. According to the online guide on Saturday morning, the reporter took more than 10 subway trains back and forth in the urban area within three hours.
The performance time and place of free activities in the park are released the day before the event.When the reporter went to the Century Park 20 minutes from the city center to participate in a free rock concert, he found that the audience was not a young rock fan in the general impression.Thousands of audiences gathered on the lawn of the park, most of which are nearby residents who were attracted by the lively atmosphere of the concert; many people brought their families with family members, and there were no shortage of white -haired elderly among the audience.
Professional stage and lighting audio effects, as well as surging rock rhythm to ignite the atmosphere of the scene; the audience raised their mobile phones to take pictures and punch cards, and some people danced enthusiastically.But rather than a passionate rock event for fans, the atmosphere of the scene is more like a jubilant national community activity; except for a few well -known cover songs, there are not many songs that can hum in the audience.
Ms. Wang, 55, told Lianhe Morning Post: "I came to the park to leisure today. I just met this concert. I usually either like rock and roll, or feel the cheerful rhythm."
The geographical location is weak in tourism industry
Shijiazhuang is part of the Beijing -Tianjin -Hebei urban agglomeration, and it is only more than an hour from Beijing and Tianjin and other large cities.Even if the geographical location is good, Shijiazhuang's economy has not achieved high -speed development over the years, and it is difficult to promote the tourism industry due to lack of characteristics.In 2022, Shijiazhuang's per capita domestic product was 63,371 yuan (RMB, the same below, about S $ 1,1731). Among the 28 provinces and autonomous regions provincial capital cities in China ranked third in the countdown.
Hebei officials are not dedicated to Shijiazhuang's economic dilemma.The rock season promotional video of the Hebei Provincial Department of Culture Slote mentioned that "Shijiazhuang was used to be the industrial center of northern China, but it was no longer glorious.
In the context of the sluggish growth of China's overall economic growth, the performance industry has emerged after the relaxation of the epidemic prevention policy. In the first quarter of this year, the national operating revenue reached nearly 5 billion yuan.During the May Day holiday, more than half of China's music festivals and concert audiences performed across the city; this made Shijiazhuang see business opportunities.
Li Mingde, an academic consultant and senior researcher of the Tourism Research Center of the Chinese Academy of Social Sciences, said in an interview that the location of Shijiazhuang in the Beijing -Tianjin -Hebei region is very important and the market is not small, but the economic development is not bright, so the city of rock is needed.A creativity to promote the overall economic development.
Shijiazhuang to create a rock city is not only based on the literal name of "Rock Home Town"; the most popular songs of the earliest rock enlightenment magazine in China in the 1980s, and my love rock magazine, who was worshiped as the "Bible" in the 1990s, allPositioning in Shijiazhuang, well -known rock musicians such as universal youth hotels also come from Shijiazhuang.However, the local people who were interviewed almost did not know this history.
According to the reporter's observation, the audience of Shijiazhuang rock performance is dominated by local people, and there is no wave of tourism like Zibo barbecue.
The reporter encountered two passengers from Jinan and Beijing in the urban shopping mall. The two met for the convenience of Shijiazhuang.Liu Jun (pseudonym, 24 years old) from Beijing said: "We are mainly visiting shopping malls and eating."
As for how attractive the officially promoted rock city activities are, Liu Jun admits: "I personally do not particularly like to listen to rock, so I won't go to the show for a special trip."
Li Mingde reminded that building a cultural tourism brand is not achieved overnight. Only after the formation of the cultural tourism industry after long -term development can the local economy really drive the local economy.In the short term, the government must make a good job of investing in economic costs but cannot be immediately returned to the psychological preparation. "The popularity under propaganda may not represent high economic effects."
Rock musicians Liu Xingke said in an interview that the aesthetic taste of Volkswagen today is far from rock music, and the economic return of pure rock music will not be too great.Rock audiences in first -tier cities in China are not enough to support continuous performances for several months. Shijiazhuang is more difficult to build a three -month rock season.
The signboard of rock and roll is not unique to Shijiazhuang. It is known as "Chinese Rock Hometown" more than 300 kilometers from Shijiazhuang; many cities also use similar "music+tourism" promotion models, Hengdian, Yantai and other places have launched various music festivals this year.
Music critics and songwriters with 504 million fans on Weibo pointed out that rock bands generally do not only perform in a certain music festival or exclusive to a city."For young people, Shijiazhuang is not a tourist destination for people. If the music performance lineup is not unique, why do you want to run a trip?"
