Disneyland is a fairy tale world yearning for many people, but for many cities in China, it may also be a "golden chicken" that will bring a lot of money.
From May, various news about the construction of the third Disneyland will be built on the media and the Internet.Chengdu, Chongqing and other places in the region, but these news have been officially denied by Disney.
Recently, Guangzhou, Southern City, has also reported to build Disneyland.Is this time a guess of catching the wind?
Some netizens left a message on the "Leadership Message Board" of the People's Daily Online in early June, suggesting that Guangzhou should fight for the third Disneyland in China.The netizen believes that with the economic strength, population scale, tourist volume, consumption capacity, market acceptance of the Guangdong -Hong Kong -Macao Greater Bay Area, it is enough to support building another Disneyland, and echo the Hong Kong Disneyland to form a "twin star".
In response, the Guangzhou Culture, Radio, Film and Television Tourism Bureau responded on July 10, saying that the settlement of large projects such as Disney has a great role in promoting the development of the tourism industry and the transformation and upgrading of urban consumption.One of the important tasks for the development of tourism in municipalities, Guangzhou is actively seeking cooperation opportunities for large -scale projects such as Disney to promote the development of Guangzhou tourism and seek benefits for the people of Guangzhou.
Because it was the official response from Guangzhou, and Disney did not rumor as before, the news of "Guangzhou want to build Disney" immediately became the focus of the Chinese public opinion field, and related topics once appeared on Weibo hot search.
Many people think that when the news of Guangzhou and Disneyland's hand in hand is spectacular, the Guangzhou Cultural Tourism Bureau suddenly clarified on July 14, saying that "there are many opportunities for cooperation, such as IP (Intellectual Property, intellectual property).Authorized and the like. There are currently no projects to be settled in Guangzhou. "In other words, the news that Disneyland is settled in Guangzhou is not true, and the expectations of some netizens are still endless.
But in any case, the news about China ’s third Disney in the past two months is very arrogant. It can be seen that many places and netizens have high expectations for Disneyland.Behind this is to see the popularity and influence of the Disney brand, but also the expectations of the economic benefits that Disneyland may bring.
Disneyland in China
The world's first Disneyland was opened in 1955. At present, there are six Disneyland in the world, which are located in California and Florida, USA, as well as Tokyo, Paris, Hong Kong and Shanghai.
China's first Disneyland opened in Hong Kong in 2005, the smallest in the world's six Disneyland.According to Chinanews.com, when Disney conceived the construction of a new Disneyland in 1998, in addition to Hong Kong throwing an olive branch, Zhuhai and Shanghai in mainland China also joined the team to strive to settle in the local area.After a fierce tap, Hong Kong finally won.
According to the BBC Chinese website, including reclamation, the construction cost of the Hong Kong Disneyland is about 30 billion Hong Kong dollars (about S $ 5.1 billion), which was jointly built by the Hong Kong Special Administrative Region Government and Disney Company.The Hong Kong Government currently has 57%of the shares, and the other 43%of the shares are held by Disney.
11 years after the opening of the Disneyland in Hong Kong, Shanghai Disneyland also rose.This is the first Disneyland in mainland China.The construction cost of the park was 36 billion yuan (RMB, the same below, about S $ 6.6 billion), which was nearly 30 % higher than the construction fee of the Disneyland in Hong Kong.
Disneyland's settlement in Shanghai, from project negotiations to opening the park, has gone through 16 years.
Disney's project negotiations settled in Shanghai began as early as 2000.According to surging news reports, this item has been negotiated for more than 1,200 years.On November 4, 2009, when the Shanghai Disney project application report was approved by the government department, the negotiations were not over.It was not until November 5, 2010 that the subsidiaries of the State -owned Enterprise Shanghai Shendi Group and Disney Company officially signed a cooperation agreement in Shanghai.
In 2011, the Shanghai Disney Resort broke the ground; the ground construction was launched in 2013; the park was officially opened on June 16, 2016.
The "money ability" of Disneyland
Speaking, why do so many Chinese cities rush to Disneyland?The answer is believed to be: Disneyland's ability to attract gold is too strong.
According to the Financial Magazine Times Weekly report, Shanghai Disneyland has achieved profitability after one year of operation, far exceeding Disney's expectations. This is also the first theme park to realize the balance of financial revenue and expenditure in the first year of Disneyland.Three years after operation, in 2019, Shanghai Disney's annual revenue reached 7 billion yuan, becoming the world's most profitable theme park in the world.
In April this year, the seventh anniversary transcript disclosed by the Shanghai International Tourism Resort where the Shanghai Disneyland is located shows that in the seven years of opening operations in the resort, more than 113 million tourists have received more than 61.5 billion yuan in tourists.Create 15,000 direct jobs.
In addition, the report released by the China Tourism Research Institute in 2021 shows that from June 2016 to June 2019, the investment in fixed assets of Shanghai Disneyland, the annual average of 0.13%of the GDP (GDP) in Shanghai;The average annual GDP of the city is 0.21%of the city's GDP; the park's consumption in Shanghai consumes an average annual contribution to the city's tourism industry's income of 4.09%.
In addition to economic contributions, Disneyland also plays an important role in driving regional economic development.
Lin Huanjie, Dean of the China Theme Park Research Institute, told the Times Weekly that before the Disneyland was settled, the Chuansha District, where Disneyland was located, was a relatively deserted area in Shanghai. With the completion and opening of Shanghai DisneyTransportation and infrastructure have improved significantly, and land value and asset value have also risen rapidly.
He said: "This proves that large international theme parks like Disney are important for driving regional economic developmentThe role."
Will Disneyland really "golden eggs"?
Although Disneyland has brought considerable economic benefits to Shanghai, the success of Shanghai Disney is rare in the global Disney theme park territory.
According to the New Weekly, Paris Disney, which is the first Disneyland in Europe, has risen ups and downs since its opening in 1992.To be precise, the time of "up" does not exceed three years, and most of the time "ambush" is miserable.As of 2019, Paris Disney has a cumulative loss of US $ 2.2 billion (S $ 2.9 billion), which is called "the most failed Disneyland in the world".
Another losing money all year round is Hong Kong Disney.According to the Hong Kong media such as Ming Pao reported in May this year, Hong Kong Disney has suffered losses for eight consecutive years. Although the total number of entrants in fiscal 2022 has increased by 22%to 3.4 million, it still loses HK $ 2.1 billion (S $ 356 million).
It is worth noting that in the 2022 fiscal year, the Hong Kong Disneyland was obtained by Disney to collect patent fees, and the latter also increased the transferred credit to HK $ 2.7 billion.This week's transfer loan was reserved due to the expansion of the park in 2017, and for the first time in the 2020 fiscal year. At that time, Hong Kong Disney lost nearly HK $ 2.7 billion, the largest loss since the opening.
It can be seen that Disneyland and "Golden Rooster" may not be able to draw an equal number.
Interface News published articles in June this year, the city suffers from "Disney anxiety". Does China need the third park?Xue Lan, an associate professor at the Fudan University Department of Tourism, said that although a large well -known theme park like Disney can bring many benefits to a city, there are many factors for the theme park.Markets, etc.
He emphasized that there are already two Disneyland in China, and the number of tourists is not saturated. Whether it is necessary to build another Disney is necessary to make detailed demonstrations.
Zhu Xi, director of the Chinese Enterprise Research of Fitch Rating, also said in an interview with surging news that the theme park of Disneyland's scale attracts tourists nationwide instead of regional, and does not have the need to open the park.In addition, Shanghai Disney is continuing to expand, and Beijing Universal Studios has also planned the second and third phases, which can meet increasing demand.
In general, China ’s many cities have successively reported the news to build Disneyland. In addition to reflecting Disney, the American IP still has a strong appeal in China, but also reflects a severe reality on the side -the Chinese economy has slowed downIt is necessary to dig hollow for high -quality projects that can stimulate the economy.
On June 16, 2016, Shanghai Disney held an outdoor opening ceremony in the rain.Wang Yang, then Chinese Deputy Prime Minister at the meeting, joked: "Water is wealth in Chinese culture, this is not rain, the next is the US dollar and the RMB.
Seven years have passed, and these words have indeed been confirmed in Shanghai Disneyland.However, can Disney's success in Shanghai be copied, and can it continue to play magic and bring a large dollar and RMB to other cities?I am afraid that this will not be as simple as the cartoon character, and everything will be as simple as the place.
