Although Bilibili (Station B) broke out earlier, the live broadcast owner (UP owner) stopped the trend. In the first quarter of this year, the net loss at Station B was still narrowing year -on -year.Chen Rui, a CEO of station B, said that it is the most concerned job that the UP owner to make money is currently the most concerned job.
According to the surging news report, Station B on Thursday (June 1) announced the unaudited financial report in the first quarter of 2023.According to the financial report, the first quarter revenue of station B reached 5.1 billion yuan (RMB, the same below, S $ 970 million), an increase of 0.3%year -on -year; net loss was 629.6 million yuan, a narrowing of 72%year -on -year;Yuan, narrowed 38%year -on -year.
B station CFO Fan Xin said at the financial report and telephone that the company's focus this year is very clear, that is, to improve gross profit and reduce net loss.In the future, while controlling costs and costs, the gross profit margin will be further increased, and the operating costs will decrease year -on -year, and the net loss will be further narrowed.
In terms of specific business, the revenue of station B in the first quarter was 1.1 billion yuan, a year -on -year decrease of 16.7%; value -added services (mainly including live broadcasts and other businesses) revenue of 2.2 billion yuan, an increase of 5.1%year -on -year; advertising revenue was 1.3 billionYuan, a year -on -year increase of 22.2%; IP derivatives and other revenue were 500 million yuan, a year -on -year decrease of 15.5%.
In the conference call after the financial report, Chen Rui responded to the focus topic that the outside world concerned "BRT UP is more tide".Earlier, some media reports said that because the content of the content of station B was too low, there were already a large number of UP main stop.
But Chen Rui said that this statement was misleading.There are more than 1 million UP owners in Station B, but there are only three mentioned in the article, and the two are still updated after the release.
He revealed that in the first quarter of this year, the UP owner who obtained income through station B increased by nearly 50%year -on -year, and the number of UPs obtained income from advertising, live broadcast, user payment and other methods than last year.
When talking about the problem of decreased creative incentives, Chen Rui explained that creative incentives are the income provided by the owner without revenue. It can be considered as a platform subsidy.UP master.The UP owner of 10,000 fans needs to gradually help the other party find the means of making money through station B, such as advertising, live broadcast, etc. "Creative incentives have no effect on the revenue of mainstream UP main groups."
He also emphasized that making the UP owner earn money is the most concerned job of the entire company B. Whether it is the flower fire system that provides commercial income, or the development of live broadcast revenue, it provides the UP owner with more possibilities to obtain income.sex.In the past year, the commercialization of station B UP has been significantly strengthened. In the future, Station B will continue to improve the commercialization of UP owners.
