China's short video platform Douyin issues new rules, prohibits the realization of public welfare accounts, and prevents the implementation of false donations and assistance on the grounds of "helping farmers", "helping sleep" and "help disability".
According to the news from the WeChat public account of "Douyin and TA" WeChat public account on Friday (June 2), recently individual creators have used the Internet platform to try to "help farmers" and "help sleep".On the grounds of "help disability", through the fact that the false "poverty life" and "shabby housing" were fabricated, they implemented false donations such as fake donations and assistance to deceive traffic, money and love, and affect bad.
In response to this phenomenon, Douyin updated the latest norms about the governance of Douyin's public welfare content.The new rules are clearly required that public welfare accounts shall not conduct profitability such as live broadcast rewards and e -commerce sales.
The new rules are also clear. If the account is launched on the platform, it must hold relevant qualifications and certify in accordance with regulations;Qualification agencies are jointly carried out.
The new rules stated that it is strictly forbidden to obtain attention, cheat fans, fraud, and illegal profits on the grounds of public welfare.Such as uploading and shooting, misery of poverty, exaggeration to highlight social and family contradictions, or use the contents of uploading "help the old", "help disability", "help sleep", etc., seeking business realization.
The new rules will take effect from July 1 this year.
Outside the new rules, Douyin said that it will increase inspections, especially for uploading "difficult life", "dilapidated houses", and "left -behind people" and other contents.EssenceThe platform gives strict disposal to the content and account of the "pseudo -public welfare" and accounts that have been found to have fabricated, deceived love, and improper marketing.
