HM Beijing Sanlitun Taikouli flagship store will be closed in China, one of the larges

Swedish fast fashion brand HM will close the flagship store located in Taikoo Li, Sanlitun, Beijing next month. This is one of the largest stores in China in China.

According to the interface news Sunday (May 28), HM has begun to notify consumers related news, and said that the flagship store of Sanlitun Taiku Li will stop operation on June 11.

It is reported that as the 200th store opened after HM enters the Chinese market, the flagship store of Sanlitun Taikouli flagship store is of great significance to it.

HM China Public Relations team said that after the flagship store of Sanlitun Taikoo Li, it will continue to find a suitable store location in Beijing and other cities in China, and open a brand new flagship store.

This is another major layout adjustment in China after closing the flagship store of Shanghai Huaihai Middle Road in 2022.Huaihai Middle Road Flagship Store is the first store opened in the Chinese market in 2007 in 2007, and it is also the largest store in the Chinese market in the Chinese market.

Except for HM, many fast fashion brands have adjusted the Chinese market layout strategy in recent years.For example, Zara has closed stores in many cities in China in the past year, including Beijing, Shanghai, Guangzhou, Yantai, etc.

After the parking store closed in many cities, it was announced in November 2022 that it would sell the Chinese market business to China Baozun e -commerce, and its sub -brand Old Navy has officially withdrawn from the Chinese market in 2020.

Analysis of interface news, many fast -fashion brands have recently closed stores, or are also related to their rental strategies.

A retail industry practitioner who does not want to be named has revealed that in the past, the fast -fashion brand was strong and could sign a very long lease with lower rent.However, according to the current market performance, renewal will inevitably pay higher rent, and the lease is shorter.In order to prevent the rental advantage from being broken and have more negotiating chips during the negotiation with the developer, some fast fashion brands tend to close the original store and then open a new site to open a store.