As of the end of last year, the size of China's online audiovisual users has reached 1.04 billion, exceeding instant messaging (1.038 billion), becoming the largest Internet application.
According to China News Agency, the China Network Audiovisual Program Service Association issued a China Network Audiovisual Development Report (2023) in Chengdu on the afternoon of Wednesday (March 29) to announce the above data.
It is reported that in 2022, the market size of China's pan -network audiovisual industry was 727.44 billion yuan (RMB, the same below, about 140.4 billion yuan), an increase of 4.4%over 2021.Among them, the market size in the field of short video was 292.83 billion yuan, accounting for 40.3%, which is the main source of industrial growth; followed by the field of network live broadcast, the market size is 124.96 billion yuan, accounting for 17.2%.
The report shows that 24.3%of the new netizens have a significant ability to "touch the net" because of the short video "touch the net".As of December 2022, the number of short video users reached 1.012 billion, an increase of 77.7 million year -on -year, with a growth rate of 8.3%, accounting for 94.8%among the overall netizens.Short video users have a per capita use of 168 minutes per day, far ahead of other applications.Getting news information and learning related knowledge has become an important reason for users to watch short videos. The short video platform has become the primary channel for netizens to obtain news information.
As the second largest application of online audiovisuals second only to short videos, web live broadcast last year's user scale reached 751 million, which has penetrated into many fields such as entertainment, education, and business, and has broad development prospects.At the same time, online live broadcast capacity has been significantly improved, and it has become an important channel for fast -moving product marketing in daily life. 42.7%of users have purchased products because of watching online videos or webcasts in the past six months, an increase of 27 percentage points from 2020.Living in the second and above cities, young and middle -aged women with high education education are the most potential target groups of online videos and live broadcasts.
In addition, it is worth mentioning that the scale of micro -short drama audience is large. From 2021 to 2022, the number of micro -short -lived launch has increased significantly., Micro variety shows and "instant noodles", of which the age of 19 and below the age of 19 accounted for 57.9%.
