The Chinese ice cream brand Zhong Xuegao, who has always been known for its high prices, appeared on the Weibo hot search list with ice cream with a price of 3.5 yuan (S $ 0.70).
According to the First Financial Report, Zhong Xue Gao released a new product of ice cream of 3.5 yuan a new product at the new product launch conference held in Shanghai on Wednesday (March 29).
Zhong Xuegao has always been a representative brand of high -end ice cream. Most of the products of the brand are concentrated in the range of 10 to 20 yuan, and the highest ice cream unit price has reached 66 yuan.Therefore, it was also ridiculed by Chinese public opinion as "ice cream assassin".
As for Zhong Xuegao's launch of lower -priced ice cream, do you want to "eat" high -end markets?The report quoted Zhu Danpeng, a Chinese food industry analyst, and said: "Zhong Xue Gao is going to work in this market, which is not an easy task. Because for Zhong Xue Huan's original audience, many people may feelFor the audience of low -grade ice cream, they have long trusted brands such as Yili and Mengniu. "
Zhong Xuegao launched the 3.5 yuan RMB ice cream.Search.Some netizens ridiculed: "The ice cream assassin finally follows the civilian line!" "Put down the body!" Some people commented: "3.5 yuan will not feel cheap?"Don't be like charity, who eats who eats the grievances!? "
In the past few or two, it is not just the stereotype of Zhong Xuegao's brand trying to fade off the high price.For example, the well -known Chinese beverage brand Xixi Tea announced the completion of the comprehensive product price adjustment at the beginning of last year, and no longer launched new beverage categories of more than 29 yuan.
