Knowing on Wednesday (November 30), it was announced that in the third quarter, he recorded a net loss of 250 million yuan (RMB, the same below, the same is S $ 48 million), and the average monthly active user (MAU) fell below100 million people.
According to the surging news report, Zhihu announced on Wednesday that unaudited financial reports in the third quarter of this year showed that the total revenue in the third quarter of the third quarter reached 912 million yuan, an increase of about 11%year -on -year.The 323 million yuan in the same period last year decreased to 279 million yuan; the net loss was 300 million yuan, a narrowing of 39%month -on -month; the net loss (non -recognized accounting standard) was 251 million yuan, and the same period in 2021 was 112 million yuan; the gross profit margin 48.7%, 51.6%in the same period last year.
In terms of user data, the average monthly active user knows in the third quarter of 97 million, and the same period of 2021 was 101 million;; The penetration rate of the number of paid members in MAU reaches 11.2%.
From the perspective of income structure, knowing that paying members, advertising, and business content solutions all show strong development toughness.C -terminal income of paid members and vocational education representatives has increased significantly, and the B -end income of advertising and business content solutions has declined.
During the reporting period, the income of paid membership revenue and proportion reached a record high.Pay membership revenue was 335 million yuan, an increase of 88.1%year -on -year, accounting for 36.8%.Knowing that the increase is mainly due to the continuous growth of paid members, which reflects the company's attractiveness and the value of paid membership value.
In the third quarter, the income of the commercialization solution of the content was 265 million yuan, and the same period of 2021 was 278 million yuan; the advertising revenue was 197 million yuan, and the same period of 2021 was 321 million yuan.Zhihu believes that the decrease in advertising revenue mainly reflects the adversity faced by China's online advertising industry, and the industry is widely affected by challenging macroeconomic conditions and recurrence of epidemic conditions.
In addition, other income including e -commerce and publishing reaches 36.3 million yuan, an increase of 14.7%from the same period in the same period in 2021.Zhihu believes that the growth is mainly due to the launch of more types of own brand products and book series.
Zhou Yuan, the founder, chairman and CEO of Zhihu, summarized: "In the third quarter, the company made further progress in implementing the 'community ecology' strategy.Further enhanced the advantages and toughness of the business model centered on content. In a series of user growth indicators, I saw encouraging performance, including user activity and timely. "
