Jingqiang Xinyun
After buying a house to send pigs and garlic to the first payment, Chinese real estate companies have new marketing tricks -buying a house for "10 years of subway freedom".
This is a recent news reported by the Chinese media. In order to sell a house, a real estate company in Nanning, Guangxi promised that buyers can enjoy the benefits of free to the subway for 10 years as long as they buy any unit of the company.
Real estate analysts simply estimate that this benefit is equivalent to 30,000 yuan in house prices (RMB, the same below, about S $ 6,000).Although the quota is not high, the marketing method of "free to the subway" has attracted a lot of attention. It can be seen that developers spend some thoughts about selling houses.
The Chinese property market has been buying a lot. Since the beginning of this year, real estate companies in various places have made a lot of money to sell houses.In June, a real estate company in Henan launched the "Wheat Delivery" promotional activity.It is said that buyers can use wheat to pay the first phase. Each pound of wheat is discounted by 2 yuan, up to 80,000 kg of wheat, which is 160,000 yuan.
For a while, wonderful promotional activities such as "garlic to the first payment", "watermelon to the down payment", "peach peach offer" are endless. Some small cities have also used the big move of "buying a house and sending work".Task.Chinese Internet people ridiculed: "The end of the universe is the test public (clerk).
Real estate enterprises and local governments are just gimmicks in order to de -inventory frequency, but many of these promotional activities are just gimmicks, but the pressure facing the real estate market is fact.According to official data released last week, the prices of newly -built commercial housing in 70 large and medium -sized cities in China fell for the sixth consecutive month, and the decline of 1.6 % was the largest decline in more than seven years.
The decline in housing prices is no longer a unique phenomenon in third- and fourth -tier cities, including first -tier cities such as Beijing and Shanghai, as well as new houses and second -hand housing prices in second -tier cities such as Tianjin and Nanjing.
Under the pressure of stabilizing the property market, the official increased the market after the 20th National Congress of the Communist Party of China.The People's Bank of China and the China Banking Regulatory Commission introduced "16 Finance" this month, boosting the property market from the level of real estate enterprises' financing and insured property.The above two departments allocated 200 billion yuan on Monday (November 21), supporting banks to lend to residential projects that have been sold but not delivered for sale.
When the President of the People's Bank of China, Yi Gang, attended the annual meeting of the Financial Street Forum in 2022, also stated that he also expressed its support for the steady and healthy development of the real estate market, emphasizing that the virtuous cycle of the real estate market is of great significance to economic development.
After theThe 20th National Congress of the Communist Party of China, some analysts believe that the new leadership team of the Chinese Communist Party consisting of the official loyalty of China is in place, and the space for relaxation of various policies will be greater.Recently officially launched measures to support the property market, and also announced the optimization of high -pressure epidemic prevention policies that have been optimized for nearly three years, allowing the outside world to see the signs of loosening the property market and epidemic prevention, and the development of policy balance to develop economy.
In terms of reversing the real estate market dilemma, although economic analysts evaluate, a series of measures in the near future focus on alleviating the tension of developers' funds, but it does not directly stimulate the purchase of a house, and does not mean that China will comprehensively reverse the regulation of the property market.Or change the policy of "not living in the house".However, the market still believes that this is still an important step in saving the real estate industry, at least it can reverse the decline in economic growth and promote the economic "soft landing."
In contrast, it is even more difficult to remove the resistance to economic growth to remove the prevention and control of epidemic.After officially launched the "20" measures to optimize the epidemic prevention and control on the 11th of this month, China has ushered in a new round of epidemic in the fastest spread to date, affecting large cities such as Beijing and Chongqing.
Facing the threat of the surge in cases, it is a bit helpless in all places for how to not perform large -scale control and testing, but also control the aggressive epidemic.Many signs show that in just 10 days, China's "dynamic clear zero" policy has faced resistance. Many areas with severe epidemics have retired and returned to the previous high -pressure epidemic prevention measures.
According to the statistics of Nomura Holdings analysts, at the current level of 48 cities in China or more, it takes some restrictions on people's actions, which affects nearly one -fifth of China's total economic output.Nomura Holdings Economist described in the report on Tuesday that China's re -release of epidemic prevention policies may be a "long and high price" process.
In addition to the high -emphasis of people's health and life security, this price has a heavy frustration of confidence in the downturn in economic downturn.In the first three quarters of this year, China's economic growth was far less than 5.5 % of the target set by the official March. In the fourth quarter, it was originally given high hopes, but from the current epidemic situation, as well as the continuous downturn's real estate market and the still hesitant epidemic prevention prevention of epidemic preventionIn terms of policy, it is difficult to have a bright growth point in the fourth quarter.
Optimists believe that the Chinese market is huge and the potential is full of growth. Once the determination is determined to leave, the economy will quickly gather growth momentum like the first year of the crown, and achieve a rapid rebound.However, under the current situation, it is not as easy as imagining to be determined to leave the game. China's epidemic prevention policy is likely to enter the stage of "entry and retreat", which also means that the epidemic will continue to interfere with the economy.On this rugged exit road, I hope that confidence and patience will not be worn out.
