Since the second quarter of 2020, the quarterly flow growth rate of Chinese domestic sports brands has always been higher than international brands, breaking the "iron curtain" of Nike and Adi.
According to the China News Agency, Anta defeated Nike (China) for revenue for 23.681 billion yuan in revenue for 25.965 billion yuan (RMB, Same, Same, Same, Same, S $ 5.041 billion) in the first half of 2022, and wonGet the first place in the Chinese sports shoes and clothing market.Li Ning also ranked third with revenue of 1.241 billion yuan.
In 2021, the four major sports brands in China Anta, Tubu, Li Ning, and 361 degrees achieved revenue of 87.8 billion yuan, and net profit reached 13.7 billion yuan; the total revenue in the first half of 2022 was 47.7.711 billion yuanAs the performance continued to rise in the third quarter, the revenue basically reached double -digit growth, and it was expected to break through the 100 billion yuan mark throughout the year.
In recent years, the rise of the national tide, Chinese domestic brands are trying to use this shareholder to attack the city.A survey data shows that in the past ten years, Chinese consumers' attention to Guo Chao has increased by 528 %, far exceeding the attention of foreign brands.
Wang Yiran, a senior analyst of the magic mirror market intelligence, pointed out that the core reason for the trend of the national tide is that the cultural self -confidence of Chinese consumers has greatly improved, so the core control is still consumer mind.The excellent design and excellent quality are of course the foundation. The main means to control consumers' minds are marketing.
From the perspective of data, Chinese sports brands seize the opportunities and advantages of online e -commerce. The contribution of e -commerce channels in major brands can basically reach about 30 %.Continuously rising.
