China Geely Automobile, which has the Volvo brand, is rumored to launch a new brand of electric vehicles. It adopts different brands and sales strategies to intend to play the main competitor Tesla with higher -end models.
According to Reuters, the three people familiar with the matter revealed that the new brand named "ZeekR", which is positioned in the high -end market, will be attributed to Geely's upcoming electric vehicle company Lingling Technology.Reuters reported Lingling Technology last month.
Geely is the owner of Volvo Motors, holding about 9.7%of Daimler.
Sources said that Geely will launch new models based on new brands based on its open source electric vehicle architecture.The architecture was released in September last year, and the full name is SEA's vast intelligent evolutionary experience architecture.
This will be a new attempt for Geely to enter the high -end market. It will also support the long -term ambitions of Geely founder and chairman Li Shufu, that is, to create high -end cars such as "Mercedes Mercedes", and electric vehiclesThe leader Tesla was higher.
Geely will open a exhibition hall in the center of major cities to sell cars in a fixed price, which is different from the traditional sales of dealers.
