sent invites on Tuesday for a launch event that will be streamed on its website on Oct. 30. The launch will be held at 8 p.m. E.T., later than Apple's typical launches, which usually kick off in the afternoon.
New Mac laptops are expected, . Apple's iMac and some of its MacBook laptops have not been updated yet this year. An posted on the Apple website shows a Finder logo animation, which is a Mac app.
Apple's tagline on the invites is "scary fast," which suggests chip news, and is a reference to Halloween.
Apple's current chips are named M2, and it is expected to release faster M3 chips at some point to boost Mac sales, which were down 7% on an annual basis in the June quarter.
Apple held a launch event at its campus for new iPhones and Apple Watch models in September. However, this launch appears to be an online stream with no in-person component.
Don't miss these CNBC PRO stories: