The first brand of small hot pot chain in mainland China and the Taiwanese Enterprise Laibubu Group returned to the home 25 years later. On Wednesday (March 29), the first store in Taipei was opened in Taipei.
Comprehensive Taiwan Lianhe Daily Wang Daily reported that in 1998, Taiwanese businessmen He Guangqi introduced the "one person, one pot" desktop hot pot to Beijing, founded the Laibubu brand.It has become a brand and multi -business format, with an annual revenue of more than 6 billion yuan (S $ 1.2 billion), with nearly 30,000 employees, and has nearly a thousand direct -operated stores.
The first store in Taiwan is located in the Nanjing West Road Business District, Taipei. This shop specially develops the original soup base of the pot and the Chinese and Western unique soup. The consumer groups are mainly young new generations.The design and decoration style of the restaurant presents the theme style of "small freshness" and "Wen Qingfeng", which is integrated with the preferences of young people in Taiwan.
In the design of the dishes, Laiguyu innovatively uses the "pot in the pot". The fixed small pot is a health mushroom pot.The pot, warm pork belly chicken pot, etc., the bottom of the pot and the dishes are further optimized and upgraded, but they still insist on the business model of "one person, one pot", "high CP value", "package", "hot pot+tea" business model.
Chen Juyi, the chief operating officer of the International Business Department of the Langbu Group at the opening ceremony of the Taipei Store, said that the recovery of catering in the era of the epidemic in the epidemic period decided to return to Taiwan to develop.By the end of this year, they will also open seven stores, including Laibao, Qiaoya, Chamida and other brands. They are currently under negotiations and will take Taipei, Taichung, and Kaohsiung as their first waves of entering the city.
He said that in order to develop the Taiwan market and cater to the taste of Taiwan's consumers, they innovated the bottom of the pot, and finally developed six flavors of soup base.
Chen Juyi also said that the new soup base still focuses on the market in Hong Kong and Singapore. Passengers from all over the world gathered in Singapore and Hong Kong.Enter the British and American markets.On the one hand, Langbu returns to the hometown of Taiwan, on the one hand, adopts a multinational business model. In the future, employees with good performance in Taiwan can go abroad to develop.
He Guangqi, the founder and chairman of the Yibubu Group, said frankly that in terms of desktop hot pot, the Taiwan market competition is quite fierce.However, Langbu has been working in mainland China for many years, and has accumulated enough popularity in the Taiwanese business district. In addition, the global member system and group brand marketing that will be opened up will allow Laibu to have a certain basic source of customers just when they return to Taiwan. This is also this is also this.Laibu is better than the brand advantages of other subsequent competitors.
He Guangqi pointed out that the development of Taiwan's catering industry is high. It is hoped that more high -quality catering management talents are cultivated through the Taiwan market, and the "Huangpu Military Academy" of high -quality catering talents will be made to the group's global market expansion and transportation.Strong general.It is understood that the Puxu Group has previously established cooperative recruitment and reserve cadres with many colleges and universities in Taiwan. It is now expected to start and expand again to cultivate young people in Taiwan into the international and mainland markets.
In addition to mainland China, the dining room layout of the Puxu Group has expanded to Hong Kong, Taiwan, Singapore and other markets, and will also expand to Malaysia this year.In 2023, the brand of Laigu Group plans to expand 260 restaurants worldwide, of which 240 in the mainland market and 20 Hong Kong, Macao and Taiwan, and international markets.
