Recently, many people's actors and potential candidates frequently "send sweets" to residents when visiting at the grassroots level.From Liu Yanling to Ma Yanqing, from Zheng Diyuan to the Shenggang four -person team led by Lan Binming. These white people pushed the ice cream carts and sent free ice cream enthusiastically, bringing a hint of coolness to the hot weather.However, this move quickly attracted a positive and negative reaction on the Internet: Some people think that this is a kind of groundwind and warmth, and some people sniff the "sweet and greasy taste" in disguise.

Sending ice cream seems simple, but there is no subtle consideration behind it.As an interactive medium, ice cream can quickly break the gap between people and closer the distance between politicians and residents.After all, few people refuse a free cone.This is the ingenuity of ice cream -not only can cool down, but also soften people's stereotypes of politicians, especially the consistent and restrained image of the actors, making them look more intimate.

In fact, sending ice cream not only reflects the party's response strategy in the new political environment, but also shows their re -thinking about how to interact with voters.If this move is simply attributed to the method of drawing, it is too one -sided, and the wisdom of local voters is underestimated.In the face of an increasingly diverse voter group, all political parties must find a balance point, which must not only stabilize the traditional supporters and attract the attention of young people. As an entry point, ice cream is a smart choice.

But the question is whether such a strategy will flow on the surface and cannot fully meet the needs of voters' discussions on in -depth policy. Instead, maybe they are considered to avoid more complex social issues?Nowadays, voters are looking forward to seeing the actual issues they care about in front of them, instead of winning applause and support through the way they are favored.

In recent years, the way of communication between the Action Party government and Singaporeans has indeed changed.For example, the "Singapore Journey" campaign launched in June 2022 lasted for 16 months, attracting more than 200,000 Singaporeans to participate, and made suggestions through dialogue, investigation, road shows, and digital platforms.This is not only an important task before the fourth -generation leadership team, but also a collective cause of participating in the update of social contracts across the country.

At the same time, the DAP has also promoted innovation internally. Through the half -year "update of the DAP" activity, it collected the future of the country's future to 2,300 grass -roots party members to understand how to strengthen contact with the younger generation.Prime Minister Huang Xuncai, who is also the Deputy Secretary -General of the DAP, also announced recently that the party will set up two new groups of mental health and climate operations in the party, and open the door. Welcome to be willing to build suggestions for the country but do not want to join the ruling party's "friend of the party."

Although these efforts show that the DAP has evolved in the way of interacting with the people, whether it can truly promote the in -depth dialogue between voters and the government still needs to be verified.Effective political communication requires both formal affinity, but also a substantial policy response.It is important to create a relaxed atmosphere in the visiting activity, but it is more important to listen carefully to the opinions of voters and reflect these feedback into subsequent operations.

Ice cream may bring a short -term coolness and goodwill, but to win long -term support, it still needs solid policy results.For many voters, rising living expenses, high housing prices, and heavy medical burdens are the problems that make them truly "cool and unbearable", and these obviously not a ice cream can cool down.