Real words
Zeng Shi
In early February, the situation of the Coronatte Virus epidemic in 2019 is still unclear. The consensus of the Corporation of C summoned overseas management to meet the business at least until the end of the second quarter.
This 4050 square meters of the live broadcast room was created by assisting a light luxury sports brand last year. How did the epidemic suddenly strike, so that it can exert greater utilization value.
Most of the live broadcasts of the mainland, most of them are the industry's opinion leaders (KOL) to interact with netizens themselves.The C Jun team changed the form slightly after discussing with the customer last year, making it a consumer program.
After the team, a small unit was rented from a long summary, and it was rented to a live broadcast room, decorating and brushing, and added camera equipment.
Although there are fixed investment and daily operation and maintenance costs in the live broadcast room, the stage lineup is not as strong as the TV station card, but KOL, merchants and netizens can discuss and demonstrate on the live room.The two -hour live show was brought into sales of more than 10 million S $ 10 million, and the performance was higher than the sales amount of the offline stores of the brand business.
The epidemic is fierce. It takes time for the brand to restore the popularity in the physical store. It will not only renew the contract with the C Jun team, adjust this year's marketing strategy, but also recommend other online platforms to promote the live broadcast method of the Cjun team.Inventory, return cash.
Flexible business model
Initially pre -judgment by the merchant, after the epidemic is basically controlled, there will be a wave of retaliated consumption and the tight psychology before the release.Whether the approach is sustainable does not yet have a review of discussion.
The early birds have worms to eat, and there are always many ways to be more difficult. Opportunities are always left for those who are prepared.
After at least 50 countries in the world joined this anti -epidemic war, the governors saw the loopholes in their respective systems; business owners realized that they were diligent in changing.Plumb up.
A founder of a Shanghai import and export trading company said that in February, the company was driven on the shelves at the needs of customers in February, and tens of thousands of transparent mask protective caps were shipped.The founder lamented from the United Zaobao: This is the beginning of this year, and every chance must be seized.Although it was rushed to be put on the shelves by the customer, I felt that I had to work hard to make the list.
After receiving the news of the customer's restructuring product, the team created a sample within a day.After determining the order, the first time of purchase of the spot noodles is purchased, the production process is optimized, the production process is adjusted to improve the production capacity, and the conventional shipment cycle from 45 to 60 days will be broken.
Given that the resumption of work in mainland factories needs to be approved by the local government, colleagues responsible for the factory production line are busy with Zhang Luo's various required re -work approval documents to ensure that the protection is in place, and government personnel are received every day to supervise the factory.
The aforementioned person in charge said that the company's production line under the company was completed within nine days after the order was placed, and three or five thousand products were made every day. The speed was really super fast.In order to decentralize risks, the factory please deliver the goods in batches, and the customer is satisfied with the quality of the brand counters.
However, the troubles of happiness followed closely. The facial auxiliary material market in Guangdong has not yet started. The person in charge is looking for alternative fabrics. Otherwise, the phenomenon of factories and other workers may occur due to the shortage of raw materials.
It is reported that the bosses of many small enterprises also mobilized employees to sell inventory in their respective social media circle of friends, or they did product modification to online sales to solve the thirst of short -term funds.
Time is difficult, government officials reduce salary, civil donations and donations, upstream and downstream cooperate with resumption of work, and private groups are purchased by each other.A batch.At this time, you encounter difficulties, maybe not because of the wrong way, but because you are doing a right thing.But before that day, how everyone adjusted accordingly, depending on personal determination, toughness and tenacious willpower.
Crown disease is a perfect virus. So far, experts are elusive, causing interference to traceability. The epidemic has repeatedly revealed that the people have a somewhat relaxed mentality.
If the enterprise still does not reflect, sitting with inertia and waiting for the government to rescue each other, without actively attacking to find a new path, it is really not smarter than the virus.
