Author: Li Lifeng
For more than a month, the yellow economic circle has caused a lot of discussions. Officials and institutions have criticized, saying that it distort market operations, destroys the economy, tears society, or say that it cannot last.For many sports supporters, high -profile criticisms have confirmed the potential of the yellow economic circle.
Establishing a yellow economic circle can involve a lot of work, but for ordinary citizens and consumers, participating in the yellow economic circle is mainly to support yellow shops and linked blue shops, that is, to choose which merchants and not to use their political stance and value concept to help the merchants and not, or notWhich merchants are helpful, they are two components of political consumerism in political scholars, Buycott and Boycott.
Responsible citizen and interventional citizen
Political consumerism has different embodies in different countries and periods, and can also deduct different ideological and social movements.In the past ten years, European and American society, political consumerism has often been connected to the transformation of citizenship concepts.According to political scholars such as Russell Dalton, the concept of citizens in Western democratic society traditionally based on responsibility, that is, citizens need to bear the responsibility of participating in public affairs, and participate in channels in the voting system.However, in the past two or three decades, the younger generation is more critical in the current situation and system of society. Many people still think that they need to participate in public affairs, but political participation no longer emphasizes the responsibility for regular systems. Instead, it emphasizes personal expression and community.To build, people are more actively involved in community affairs outside the system, and Russell Dalton calls this interventional citizen.
In this context, some political studies have regarded political consumerism, especially Buycott, and are deemed to be the embodiment of the concept of interventional citizenship.For example, a survey published by American scholar Copeland in 2014 found that Americans who conducted more Buycott did emphasize the concept of interventional citizens, and the concept of responsible citizens less (the cup of behavior has nothing to do with the concept of the citizen))EssenceIn addition, because young people are considered to be more inclined to intervene in citizenship, many scholars are also paying special attention to young people's attitudes and practices of political consumerism.
Young people have low pressure on the yellow circle but they are more invested and participated
In Hong Kong, there were some initiatives that could be classified as political consumerism in the past. For example, during the umbrella movement about 5 years ago, many sports supporters advocated supporting small stores, such as conscience consumption advocated by groups that focus on fair trade, butThese initiatives did not cause a great response.Will the anti -repair exercise become an opportunity for political consumerism to officially rise in Hong Kong?This is not a question that can be answered at the moment. However, regarding how people think of the yellow economic circle, I can propose observation from the data from the parade survey.
The team of the author and several friends in the academic circles conducted a new on -site survey on the New Year's Day parade. A total of 1306 parade participants were interviewed.He said he often did this, and 35.2%said that he did so much. The two were 71.1%, which was slightly higher than the 67.2%of the 67.2%in the Democratic Demon Parade survey on December 8 last year.The survey also asked them how many merchants who often visited Chinese capital and once stated that 55.7%said that they often did so, and the answers were 31.1%.86%of the survey.
The New Year's Day survey also asked the interviewees how much pressure could the yellow economic circle on the government and people supporting the government.Political consumption is directly targeted at merchants, and 80.3%of the respondents believe that the yellow economic circle can put a lot of pressure on people supporting the government.It is believed that there are fewer respondents who believe that the yellow economic circle can constitute a large or large pressure on the government, but also 64.5%.In addition, the investigation asked the respondents to be optimistic about the sustainable development of the yellow economy circle. 23.3%of the respondents answered very optimistic, 57.1%answered optimistic, and the tendency to be pessimistic and pessimistic added only 2.8%.
Affiliated tables divide the respondents into three groups: 25 or below, 26 to 40 years, and 41 years old or more.There are 76.2%, 75.1%, and 58.7%of the support for Huangdian, and 91.9%, 89.9%, and 75.6%are often or quite a lot of cups of Gelan Store.Young people are also more optimistic about the sustainable development of the yellow economic circle.However, the youngest group of pressure on the yellow economic circle does not have the highest assessment.Among the three groups, 60.9%, 69.4%, and 65.2%of the yellow economic circle believes that the yellow economic circle can cause large or large pressure, respectively. It is believed that it can cause large or large pressure to support the government.%, 86.5%, 79.6%.
Adults are regarded as an important part of strategies or independent views
The youngest interviewees have the lowest assessment of the pressure on the yellow economic circle. Why are they more optimistic about the sustainable development of the yellow economic circle and they are more involved in themselves?To answer this question, we can look at the relationship between political consumption behavior and other attitudes.In order to simplify the analysis, the author combines interviewees 26 to 40 and 41 or more into an adult group.Among the adults, the more they agree with the solidity of the speculation, the more they feel the unity of the frontline brave and martial arts, the more guilty to the frontline resistance, and the more tendency to feel that the exercise needs to be upgraded.Participate in the Blue shop.But for the youngest parade, whether to agree with it, whether you feel united with the front line, whether you feel guilty of the front line, and whether to upgrade the action, have nothing to do with whether you have to buy a blue shop.In addition, whether to upgrade whether action is upgraded, it has no significant relationship with whether it is actively supporting Huangdian.The more you participate in the young people who support Huangdian, the more he agrees with the solid theory, the more you feel the unity with the front line and the guilt of the front line, but the relationship between these variables is weak among young people.
In combination with these results, the author's interpretation is that the adult's understanding of the yellow economic circle is concentrated on giving the government and government supporters under the purchasing power. It is a upgrade action that is to cooperate with the courage to cooperate with the martial arts.An important part can also be deducted from the idea of being big.For young people, although they cannot say that they do not have such an idea of imposing economic pressure, relatively speaking, they are more likely to take the support of Huangdian independently and look at it.Consider.Therefore, even though the pressure on the yellow economic circle can be lowered, they are more active.
The younger the younger people seem to pay more attention to the construction world through the yellow circle
If political consumption is not purely to give the other party pressure or punishment, what is it for?It is likely to involve discussions when the article is opened. The involvement citizen attaches importance to personal expression and community construction.Entering a restaurant is not just a meal, interacting with anyone, what the information you see what others say, what media to see what kind of information to play, is to put yourself in what kind of life world, the yellow economy circle, that is, that is, that is, that is, that is, that is, that is, that is, that is, that is, that is, that is, that is, that is, that is, that is, that is, that is, that is, the yellow economic circle, which is alsoA yellow life circle, and the younger sports participants, seem to pay more attention to constructing the life world through the yellow economic circle.
