Source: Nikkei Chinese Network

Being able to give up so simply is the advantage of the operator's controlling enterprise. MDASH; MDASH; Dyson suddenly lift the white flag in the field of pure electric vehicles (EV), and even admires the executives of large Japanese car companies.

Dyson announced on October 10 that it had abandoned the development and production of pure electric vehicles (EV).Can't find the clue of commercialization, the founder James Middot; Dyson's explanation is simple and clear.

Dyson's plan to launch a pure electric vehicle is in 2015.In September 2017, he announced the idea of using the technology accumulated in the field of home appliances and fully involved in battery, motor and body business.

The company was established by James Middot, who was once an industrial designer; Dyson was established in 1993.Cross -cyclone vacuum cleaners, leaf fans, and hair dryers that emphasize non -absorbing power.

In the early 1990s, Dyson tried to apply the cyclone technology of dust in the air vortex to the car.The company proposed to the automotive industry to separate harmful substances from diesel cars, but was not adopted.

It is reported that when he was involved in pure electric vehicles two years ago, James Middot; Dyson told employees that compared to purifying tail gas, (pure electric vehicle) will not have exhaustion from the beginning.

In order to make a quarter of the wish to become reality, Dyson has steadily promoted the plan.First of all, in 2015, an American startup with a safe and high -capacity full -solid battery technology was acquired in 2015.In 2018, the construction route was started in the UK for testing and driving, and special factories were started in Singapore.

Dyson also dug technical staff from the automotive industry. In January 2019, Nissan car specially joined the Roland Middot; Roland Krueger.The development budget of pure electric vehicles reached 2.5 billion US dollars.The development team has increased to 523 people, and preparations for sale in 2021 seem to be progressing smoothly.

Nevertheless, a pure electric vehicle in Dyson did not produce it. What is the reason for the road of commercialization?Dyson's plan is epoch -making in two aspects, but there are traps.

In the past, there has always been a hypothesis, that is, in the field of pure electric vehicles with a power source from engine + gearbox to battery + motor, and parts than gasoline vehicles, it will be born of Hitachi and Panasonic.Talking.At least among large home appliance companies, Dyson is the first company to try to achieve the above hypothesis.

However, the president of Hitachi Production Institute Tonhara Minzhao held a negative attitude, saying that it was not possible to build a car with the parts of the components.Experience such as ride comfort is not easy.He Tian Xianichiro, chairman of the Japan Institute of Electrification, who had served as the head of the development of pure electric vehicles I-MIEV development in Mitsubishi Motors, also held a strict attitude, saying that the car was different from the vacuum cleaner, driving at high speed, and sometimes a collision.Dyson may underestimate the car.

The second is that Dyson intends to put the development and production base of pure electric vehicles in Singapore, Far East Singapore.Since the withdrawal of Ford Motors in the 1980s, Singapore has missed the production of cars in the past 40 years.

Although the home appliance motor factories and R & D bases have already owned, Dyson still wants to set up a pure electric vehicle base in Singapore, because it is easy to enter the Asian market and component supply chain, which is expected to maintain high growth.

Indeed, the statistics of the International Energy Agency (IEA) show that in 2018, the global sales of pure electric vehicles (1.35 million) accounted for 820,000 units, reaching 60%.In addition, the US Consulting company Frost Sullivan's survey on 6 Southeast Asian countries showed that 37 % of consumers show their willingness to buy pure electric vehicles, and more than half of them replied that even if the price is better than traditional cars than traditional carsMore than 20 % or more will be purchased.Singapore signed the Free Trade Agreement (FTA) with these Asian countries, including the government, including India, which the government hopes to popularize pure electric vehicles.

In addition, Singapore, a 5.6 million urban country, is the most suitable as a service and technology test site for shared services and autonomous driving as a taxi software Grabtaxi such as taxi software GrabTaxi.Dyson seems to think that the popularized models after verification in Singapore are expected to be promoted horizontally.

However, Asia has a potential pure electric vehicle market, which has been shaken before.

According to statistics from Sanford C. Bernstein, a US Investment Consultant Corporation, showed that the global pure electric vehicle sales (including plug -in hybrid vehicles) in July decreased by 14 % year -on -year to 128,000 units, at leastIt was the first time after January 2017 to decrease, and August also decreased by 23 %, a significant stall.

The main reason is that the Chinese government has greatly reduced sales subsidies for pure electric vehicles at the end of June, and manufacturers have to increase their prices.Each company has been rumored to face the predicament. For example, Shanghai Weilai Automobile, a representative of nearly 100 pure electric vehicle manufacturers in China, was listed on the New York Stock Exchange in September 2018 in the 5th year of starting a business. However, as of August, the company was implemented.The layoffs of 1,000 people are equivalent to 10%of the overall staff.It can be said that the foam of the pure electric vehicle boom that relies on subsidies has broken.

There are also doubts about the development potential of markets outside China.Although consumers have high attention to pure electric vehicles, the premise is that driving is good.Traffic congestion in Asian cities such as Bangkok and Jakarta is very serious.If you can't move on the road, the battery power of pure electric vehicles will be exhausted, which will cause serious chaos.Before the popularization of Singapore's popular models, the problem of driving should be considered.

Dyson defeated in front of the ideal and reality.Despite the newly participated companies, the CEO of Tesla (CEO) Elon Middot; Musk is more realistic.The gap between Dyson and the company is obvious.

Discussing Dyson's reckless challenge is simple, but looking back, the history of pure electric vehicles is also a history of defeat.

Pure electric vehicles came out in Britain in 1873, 12 years earlier than engine cars.In the United States, 40 % of the cars produced in 1900 were pure electric vehicles.However, with the debut of Ford T -type car in 1908, the trend of engine cars formed, and pure electric vehicles disappeared from the market.

After that, whenever air pollution, energy crisis, and global warming are considered problems, expectations for pure electric vehicles will swell, and then shrink due to technical and cost constraints.The advancement of key technologies such as batteries and motors is switched to hybrid vehicles, but the pure electric car that has become a cradle of technological innovation has not yet out of the field of cars in the dream.

Dyson failed to escape this rule. However, although the company gave up pure electric vehicles, it is reported that it will continue to develop a fully solid battery.Don Quixote, who suffered a huge windmill of the car industry with a spear, suffered from a huge windmill. Will one day be rated as the cradle of new technological innovation?