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New Tune of Haida
The 70th anniversary of the Chinese Communist Party, how is the popular patriotic enthusiasm of China's Internet space made?At the 6th World Internet Conference held in Wuzhen, industry insiders have made some decryption.
On a forum around the media, Ren Yuxin, the chief operating officer of Tencent, which belongs to WeChat, introduced two explosive applets around patriotic: 56 national clothing for you to choose!Show off your patriotic style and put on military uniforms to be reviewed by the motherland.
With the technology synthesized by human face, netizens can upload your avatars, change clothes online, and share photos wearing national costumes or military uniforms to the circle of friends, expressing the patriotic feelings and pride.
These two mini -programs launched by Tencent and the official media People's Daily are indeed very high. During the National Day of China, my circle of friends was brushed by the color variables of Chinese friends around me.How hot is it?According to Tencent data, these two small programs have accumulated 250 million people, and nearly 800 million photos are made.This kind of coverage and communication power may not be described by massiveness.
In addition to the interactive online installation of applets, the People's Daily also cooperated with Tencent to launch a main melody mobile game of the famous national dream, as a new tool for transmitting mainstream values to the Chinese.
This game allows players to build cities online, but incorporates a large number of political colors, such as reform and opening up, one country, two systems, Belt and Road, etc., embed the serious subject matter of patriotism into mobile games, attracting young people who are familiar with technology.It is said that this patriotic game was launched for only five days, and it defeated Tencent's own popular player glory and appeared on the top of the Apple Mobile China Store (App Store) free game list.
In this patriotic potential of this Chinese Internet space, the other two official mainstream media Xinhua News Agency and the Central Radio and Television Terminal were also full of horsepower.Xinhua News Agency found more than 10 musicians who are deeply liked by young people in China in a Chinese dissemination project, creating a series of music works and theme videos related to patriotism related to patriotism.
CCTV organizes an online patriotic song chorus on the Internet in the form of a national K song, attracting more than 40 million users to participate.Among them, during the National Day, my motherland and my motherland were broadcast around China. It attracted 1.13 million netizens to sing. It was also merged into a sound through voice synthesis technology to become a patriotic song that sang all of the people.
The three official media also cooperated with the live video platform to conduct a parade.According to the founder of Kuaishou, Su Hua introduced in the same forum, from September 29th to October 1st, CCTV News conducted the longest 70 -hour live broadcast in the history of Kuaishou on this platform, with a total of more than 1 billion viewers.
During the National Day, the official media of the mouthpiece uses new media and new technologies to make patriotism education that was not very attractive, especially to attract young people, and packaged lively, interactive and entertaining. Obviously, technology, technology, technology, technology, technology, technology, technology, technology, technology, technology, technologyIt has become a powerful tool for official implementation of ideological education.
In recent years, Chinese official media have been exploring how to reverse the disadvantages of the right to speak of traditional media, and actively use various new technology and new media platforms to attract the attention of the Chinese people.From the extensive spread of the main theme of the National Day during this National Day, it can be seen that Chinese official media have obviously occupied the upper hand in this long -term tap.However, the achievements achieved by official media have a close relationship with the official management of the Internet space, which also leads to the tire of network sound.
To this day, there are some criticisms and complaints about the development of Chinese society. There are individual noise outside the main theme, which is actually very normal.The patriotic enthusiasm of Chinese society is sincere, but the pervasive political publicity may not be truly accepted.Let people complain about some complaints in daily life and remarks other than the main theme can appear in the Internet public opinion, which will not affect the overall situation of patriotism and enthusiasm.Promoting the long -term development of Chinese society is also more favorable.
