Taiwan Wangbao Society theory
In mainland China has hundreds of millions of fans, the NBA of the American Professional Basketball Alliance, which is in a storm, the general manager of the Houston Rockets Mo Lei published the content to support Hong Kong on the 5th, which aroused the strongness of mainland fans, sponsors, and basketball associations.Protest and resist.However, Mo Lei refused to apologize, and the NBA official expressed support for freedom of speech. The mainland NBA sponsors announced the termination of sponsorship. CCTV decided to stop all NBA events. The public crisis of the American Professional Basketball Alliance was accelerating expansion.
Thirty years ago, the NBA was unknown in the Chinese sports activity market.The former NBA president David Middot; Stan opened the door of CCTV and opened the history of NBA on the mainland.In 2002, Yao Ming joined the Houston Rockets as the champion and brought more than 300 million new fans to the NBA. The Rockets became one of the most profitable teams on the mainland. The market value soared from $ 85 million in 1993 to 2019$ 2.2 billion.Since 2017, the Rockets have stabilized the number of mainland sponsors to 12, accounting for 20 % of total income.As of the beginning of last year, the NBA's market value in the mainland was $ 4 billion, and the cost of broadcast rights obtained on the mainland each year reached US $ 370 million.
Eating fruits worshiped the tree head. During the globalization of NBA 30 years, the mainland was the tree head that was delivered in the snow.The 70th anniversary of the establishment of the Communist Party of China is still in the ear, and the patriotic enthusiasm of nearly 1.4 billion people is released. After more than half a year, the situation in Hong Kong is still unrestrained and street violence has been upgraded.The surprising anger of mainland fans and the people is not difficult to understand to the old friends behind their swords at this time.
The countless posts and messages of mainland fans in social media reflect that patriotism is not a slogan. First of all, it is a Chinese, and then a fan.Just as the newly -entered net team owner Cai Chongxin wrote in the public letter, people who have learned history will understand that the Chinese have a heavy psychological shadow in any attempt to split Chinese territory, whether it is from domestic or foreign.
For Mo Lei, the issue of tweets of the Hong Kong people is obviously considering owing a week.He is not an ordinary American, but a team manager who has a major connection with the Chinese market.The current situation of Hong Kong is extremely complicated. It is not just a dual -point method of democracy or democracy, freedom or freedom. Mo Lei is an outsider of the bureau. It may not be clear about the ins and outs of it.The information he saw was mostly the tendency reports and comments of the American media to support the Hong Kong demonstrators. They were misleading and thought that they knew all the truth.Stepn, a well -known American media person in ESPN, said that this is not an area where Mo Lei can involve.A sports club manager should know when to say, when you are cautious, which can be said, which are inconvenient.
For the NBA management, the $ 5.5 billion mainland market is less than that of its US $ 24 billion broadcast market in the United States, but the mainland is the most important strategic fulcrum in the world.It is extremely difficult to get it, it is difficult to make up for it.Alliance managers are not aware that the mainland's sensitivity to Hong Kong and other issues involving sovereignty territories, just like American society's sensitivity to racial discrimination and terrorist attacks.In 2014, the former speedboat owner, Stelin, was suspended and fined for racial discrimination because of his speech involving racial discrimination. He was eventually forced to sell the team.As an international alliance, the NBA has many international players.If you only take your own standards as a Guidan and take care of the core concerns of others, this example will affect the international players' confidence in the alliance and destroy the image of NBA as a global basketball promotion pioneer.
In fact, in recent years, DG's suspected insults and other incidents have provided a warning message for the outside world.The bottom line of the mainland involved in territorial integrity, unity of sovereignty, and national security is quite clear: things that do not allow one side to make money on the mainland, one side hurts the mainland.The huge consumer market in the mainland is indeed a global opportunity, but if you want to develop on the spot, you must follow the customs and respect the principles and bottom lines.
The long -term cooperation between the NBA and mainland China is a win -win relationship. The former has achieved some overseas promotion and commercial interests, and the latter has continuously improved the professional level of basketball in exchanges.As a manager who had worked with Yao Ming, Mo Lei's words were not careful, impacting many basketball people, including Yao Ming for 30 years.The NBA should cherish the results of joint development with the mainland for 30 years, release greater goodwill, and refer to the case of the former speedboat team owner, make appropriate treatment, and realize the transfer as soon as possible.The mainland also needs to avoid excessive nationalist passion, hindering the opening and exchanges of the mainland to the outside world.
The ideological and economic interests may not be a dual -opposite relationship. The two sides have clearly stated their ideological position. Next, they should consider actual interests and pragmly solve the differences between the two parties.
