New Yinye
The tourism growth rate of the National Day Golden Week this year has fallen below two -digit growth in 10 years, making some people surprised.
According to the calculation of the Chinese Ministry of Culture and Tourism, 726 million domestic reception tourists in China this year increased by 9.43%compared with the same period last year; tourism revenue was RMB 599.08 billion (S $ 120 billion), an increase of 9.04%year -on -year.Although both increased, the growth rates have reached a new low of 10 years, and it has fallen to less than 10%.
If compared to the data of the previous two years, this year's slowdown is particularly obvious.Last year, the number of tourists and income growth of the Golden Week was 12%and 14%, respectively; the previous year was 12.8%and 14.4%.
Data also show that the per capita consumption of the Golden Week this year is 825 yuan, which is slightly decreased year -on -year, and it is the first time.
Industry insiders believe that the overall slowdown of tourism data this year is related to the distribution of holidays of Mid -Autumn Festival and National Day this year.The two festivals were eight days in a row last year, but this year did not rest, and the interval was six days.
However, this year's long holiday is only one day less than last year, obviously it is obviously unable to fully explain why the number of tourists and the growth rate of income fell three to four.Another and more important reason may be that the bottleneck of the reception of holiday tourism facilities that began to appear three or four years ago has caused the travel experience to be worse. In addition, people's requirements for experience are increasingly improved, resulting in more reasonable tourism consumption.
Obviously, the data slowing also has more macro factors mdash; MDASH; some consumption has decreased under the reality and expectations of the current downward of the Chinese economy.
In this context, it is not only the tourism market that cools down. The film market in the Golden Week is also cold this year, and the box office and movie viewers have decreased by about 20%year -on -year.The retail industry and catering industry have also been affected, and the average daily sales growth rate of this year decreased by 0.8%year -on -year.
Even the property market cannot be spared, and the phenomenon of quantitative price declines in many places.In the first and second -tier cities, the demand for buying a house is still sluggish.In many third- and fourth -tier cities, developers' price reduction promotion not only did not attract new customers, but also caused the dissatisfaction of existing owners.
Although the degree of impact of different industries is different, it just shows that the downward pressure of the Chinese economy after the upgrade of the Sino -US trade war has increased, and it has had a certain impact on the consumption of the people. Even in recent months, it has triggered discussions on consumption downgrade.
Over the years, consumption has continuously consolidated the basic role in promoting China's economic growth and has become the main driving force for economic growth.The latest data show that consumption contribution to economic growth in the first half of this year was as high as 78.5%, a significant increase of 14.2 percentage points year -on -year.Looking forward to the future, as the Chinese economy continues to upgrade, the role of consumption will only become more and more important. However, the relevant indicators have recently come back, which undoubtedly exacerbated the outside world's concerns about the overall economic development prospects.
In this regard, Ning Jizhen, deputy director of the National Development and Reform Commission of China and director of the State Statistics Bureau, interviewed, trying to dispel people's doubts.He emphasized in the interview content issued by Xinhua News Agency on the 8th that consumption falling still belongs to the scope of normal fluctuations. As long as the role of consumption and investment in economic growth can be reduced, the impact of external economic and trade frictions can be reduced to the controllable range.
However, there are still many problems in the consumer field, so that people's consumption confidence is frustrated.For this, the official has already been sober.Liu Yinan, an inspector of the Comprehensive Department of the National Development and Reform Commission, acknowledged that the market for key consumer fields cannot effectively meet the multi -level and diversified consumption needs of urban and rural residents.The system is still lagging behind consumer quality and capacity expansion. The credit system and consumer rights protection mechanism have not yet effectively created a good market environment. These disadvantages have restricted the upgrade of consumption.
As early as the day when the Sino -US trade war began on July 6, the Central Committee of the Communist Party of China comprehensively deepened the reform committee to pass a meeting on improving the improvement of the consumption system and mechanism to further stimulate the consumption potential of residents.Strictly rest assured that the consumption capacity and expectations of residents are obviously to allow consumers to consume consumption and consumption.
Today's consumption cooling also reflects people's concerns about the Sino -US trade war from the side in a sense.Although this battle is full of uncertainty, the current universal consensus of the outside world is that it is likely to become a long -lasting war. How to boost the confidence of the outside world for the Chinese economy will be a long -term challenge facing China.In this context, China is trying to release its huge consumption potential to enhance the vitality in the economic growth. It is more strategic and a great test.
