Analysis of Wang Yibo, associate professor of strategic and innovation of the University of Hong Kong Business School, analyzed the reverse purchasing agent can be understood as an extension of the shopping trend of Hong Kong people to the mainland e -commerce platform. The driving force for consumption is still mainland productsThe diversity of diversity, and the spread of the two products.
Lin Huizhi Shenzhen Special Commissioner
After the overall customs clearance of Shenzhen and Hong Kong, the purchasing activities of the two places were activated again.However, popular products are not infant milk powder and luxury goods from Hong Kong, but food and drinks in mainland China.The topic of "reverse purchasing" has quietly risen on social media in mainland China for the past two months.
"Tomorrow to Hong Kong, please ask for a private message for reverse purchasing." This kind of posts have recently appeared in Chinese social media. The graphic shows some mainland net red foods, allowing Hong Kong people with demand to contact the order.The "cross -border leg running" posted will be purchased in Shenzhen and brought food into Hong Kong according to the order, delivered to different subway stations, and earn leg running fees.
Some purchased foods, including "Naixue's Tea" milk tea, "Master Bao" meat pine Beckham, "wooden house barbecue" barbecue skewers, "Zhou Black Duck" meat snacks, etc.
Nini (pseudonym) who often travels to Shenzhen and Hong Kong is a member of the reverse purchasing team.In March of this year, she found that there was a need for purchasing food in Hong Kong in Xiaohongshu this year. She released the first dynamics of providing similar services. It attracted 20 or 30 people to ask in one day. Most of them were young people in Hong Kong.
Today, Nini has four to five orders each time.In an interview with Lianhe Morning Post, she said that she would charge 10 yuan to 20 yuan (RMB, the same, S $ 2 to S $ 4) based on the total price of the food purchasing food, and earn about 100 yuan per trip.
As for whether the income paid for the time to be proportional to her, Nini said that "it is the road anyway, even if she earns a little too much."
According to reporters' search on the Internet, there are more than 100 accounts that provide reverse purchasing services on Xiaohongshu and Douyin. Most of them belong to amateur purchasing.Some are accompanied by reading mother.
Wang Yibo, an associate professor of strategic and innovation of the University of Hong Kong Business School, analyzed that reverse purchasing can be understood as an extension of the shopping trend of Hong Kong people to the mainland e -commerce platform.The price difference of geographical products.
Take pearl milk tea as an example, a cup of pearl milk tea in Hong Kong costs 30 Hong Kong dollars (about 5 S $ 5); Shenzhen is about 15 yuan.The price difference of cooked food is also roughly the same, and the barbecue skewers in Hong Kong are at least HK $ 10 each; Shenzhen is less than 5 yuan.
Wang Yibo pointed out that the items for reverse purchases are not high -priced products, and there are not many profits earned by buyers.
However, because the price is not high, the frequency of customers to place orders is relatively close. If buyers can plan the itinerary more effectively, each trip is a little more list, and run a few more times a day.Compared with work, daily income is considerable.
drives Hong Kong people to consume in Shenzhen physical stores
Reverse purchasing activities have also led some Hong Kong people to spend on physical stores in Shenzhen in person.Mr. Zheng, the director of the Nanshan Division Branch, said that the business in the store has increased by about 20 % in the past two months."Master Bao" selling Chinese desserts is one of the popular brands of reverse purchasing. Many branches are lined up, and most of them are Hong Kong customers.
Miss Wang Wang, a Hong Kong resident who has been lined up for nearly 30 minutes, said: "Many friends around me buy Master Bao through reverse generation. I have no order because I want to eat its freshest taste and taste."
The waiter Li, a "wooden house barbecue" franchise store near Luohu Port, also said that the store has been filled at 5 pm recently, and thirty or forty people are waiting for the seat at 6 pm. Most of them are after work.Hong Kong customers who come to dine.
Some operators reported that Shenzhen -Hong Kong reverse purchasing purchases actually emerged as early as 2018, but at that time, there was no social media blessing, and the customer base was scattered.
Pan Yajun, who operated food distribution in Shenzhen, said that in the early days, Hong Kong customers asked to send some mainland net red food to Hong Kong, and he would arrange nanny vehicles to send from time to time.
"When the demand becomes bigger and bigger, we also set up a group to conduct cross -border group purchase for them."
Pan Yajun said that today's reverse purchasing red fire is mainly due to the convenient passage of the two places and the reduction of purchasing barriers, which also means that more mainland foods have been recognized by Hong Kong people.
As for how strong the momentum of reverse purchasing, Wang Yibo has judged that this trend will continue, and there is still room for growth.He said that Shenzhen industry players will not let business opportunities after seeing demand, and will spend more energy to think about how to better meet the needs of Hong Kong customers and promote consumption.
Wang Yibo pointed out that Shenzhen and Hong Kong are only across the river. The trend of reverse purchasing highlights the city circle of the two places that has reached the "double city" to some extent, especially in areas near the port.
He predicts that with the closer exchanges between the two places, the demand for purchasing will continue to increase, promoting the development of more scale and professional purchasing services.
