Hong Kong media reported that Mainland China takeaway platform Meituan operated a new takeaway brand in Hong Kong as soon as in mid -May.
Comprehensive Sing Tao Daily and Hong Kong Zhongtong News reported that Meituan has previously stated that entering Hong Kong earlier, it is reported that preparations may reach the final stage.A spokesman for Meituan said that it will develop in Hong Kong with independent Meituan and new takeaway brands independent of Meituan and new takeaway brands. It is expected that new brands will be launched in the first half of this year or faster.The outside world speculates that Meituan may begin operation in mid -May.
It is reported that Meituan organized a series of outsiders in Hong Kong from April 4th to 19th to introduce the latest version of takeaway applications, as well as takeaway service fees and reward programs.
A spokesman for Meituan said that the work of setting up takeaway business in Hong Kong is being promoted. After considering the characteristics of the Hong Kong market, a localized attempt will be made.Takeaway brands, and new brands will set up many tailor -made product design and service content for Hong Kong users.
Wang Xing, chairman and chief executive officer of Meituan, confirmed in the conference call after the performance of the performance that the company will enter the Hong Kong takeaway market and will soon launch a new brand.Wang Xing said that from the basic environment such as culture, language to financial facilities, the choice of Hong Kong as the first stop of international exploration is the deserved choice.
For Meituan's new brand in Hong Kong, Zhuang Tai quantity, Executive Director of the Executive Director of the Global Economic and Financial Research Institute of the Chinese University of Hong Kong, said that Meituan uses new independent brands to change it to change its inherent inherent in the mainland in the mainland.Low -priced and low -grade image, re -position new image.
Nie Zhenbang, chief analyst of Bowei Global Asset Management Finance, said that Meituan actively deployed Hong Kong. In addition to increasing the popularity of the listing place, it may also be prepared for globalization, because Hong Kong has close relations with the mainland, plus plus, plusThe Shanghai Hong Kong itself is the international market. The model is similar to foreign countries. It is expected that if Meituan operates smoothly in Hong Kong, it does not rule out that Meituan will enter other Asian cities in the next step.
Faced with new competitors, Xu Zhixian, the general manager of Hong Kong Hong Kong market, responded that the delivery service has become part of the daily life of Hong Kong people, and the takeaway market in Hong Kong is still very very very very goodThe big room for pioneering will be regarded as the motivation to promote innovation, and will further improve the existing services and enhance the consumer experience.
Foodpanda also said that they are happy to see the Hong Kong delivery platform industry, which gives consumers and delivery staff more choices.At present, Hong Kong citizens' demand for takeaway may not be as vigorous in the past three years. If Meituan chooses to enter the market at a seemingly not optimistic moment, it just reflects that the delivery platform has certain development potential in Hong Kong.
