(Beijing Comprehensive News) The topic of "Piano Sales Cliff Falling" on the Internet on the Internet refers to the piano market that has set off a boom among the middle class.Some operators believe that the piano industry entering the cold winter is related to the decline in income in the middle class.
According to the cover news on Monday (January 15), a hot network information stated that China "half of the piano factory last year closed down.Xinyuan) The piano bought, no one wants this year's 5,000 yuan. "
Mr. Fan, who has been engaged in the second -hand piano sales industry for more than 20 years, said that 2023 is indeed the severe winter of the piano industry. From April, sales have fallen, and many dealers and piano shops have closed down.
According to Blue Whale Finance, the semi -annual report released by the famous piano brand Zhujiang Piano in August last year showed that net profit was 25.27 million yuan, a decrease of 60 % compared with the same period last year.
Mr. Fan said that the crowd of learning piano shrinks, causing piano sales to decline.He believes that the decline in piano sales is affected by the decline in the income of the middle class, but in the past two years, it is not optimistic about the long -term expectations of the future.
The person in charge of Zhang's surname of a music training education center in Chengdu believes that the overall decline in piano training is also related to the diversification of parents.
In addition, the decline in the number of piano people is also affected by Chinese education policies.The industry who engaged in music education in Suzhou said that after the implementation of the "double reduction" policy, she could hardly receive students on the weekend.The "double reduction" policy in the Chinese education industry was in 2021. The goal is to reduce the burden of student operations and off -campus training during the compulsory education stage.
