For the "piano sales cliff -like decline" on the Internet, some Chinese media conducted interviews and investigations.The interviewees said that the piano industry's entry into the cold winter is related to the decline in income in the middle class.
According to the cover news on Monday (January 15), a network news recently circulated, saying that China's "half of the piano factory last year closed down.In the same time, about S $ 953) No one wants. "
In this regard, Mr. Fan, who has been engaged in the second -hand piano sales industry for more than 20 years, told reporters that people who have studied piano have shrinking, which led to a decline in piano sales.
Mr. Fan said that 2023 is indeed the severe winter of the piano industry. From April, sales have fallen, and many dealers and piano shops have closed down.
In his opinion, the decline in piano sales was affected by the decline in income from the middle class.The middle class allows children to learn the piano for a long time in the future, but in the past two years, it is not optimistic about income or future expectations.
Ms. C, who is engaged in music education in Suzhou, told reporters that her current number of students has only half of the peak period.Ms. Zhang, the principal of a piano training school in Chengdu, also confirmed that the entire piano training industry business is indeed bad. "Now some schools have even asked students to pay for a lesson in a lesson, because it is difficult to support it."
According to the Blue Whale Finance Report, the well -known Chinese piano brand Pearl River Piano's net profit decreased by 60 % year -on -year in the first half of last year.
The semi -annual report released by the Pearl River Piano last August showed that the company realized revenue of 635 million yuan in the first half of last year, a decrease of 25.19%year -on -year, and a net profit of 25.27 million yuan.A decrease of 60.62%compared to 60.62%.
During the reporting period, the Music instrument sales and post -service, education and training media and other contributions of the Pearl River Piano's instrument sales, education and training media, and other contribution revenue were 589 million yuan and 17.56 million yuan, a year -on -year decrease of 26.39%, and a decrease of 27.66%.
For the decline in performance, the Pearl River Piano did not explain the reason in the financial report. It only mentioned the downturn in the instrument market, the market competition in the "company's risks", the slowdown in the economic recovery, the continuous decline in export trade, etc.Essence
Just a few years ago, letting children learn piano is still a popular choice for Chinese middle -class families in China.According to statistics from the China Musicians Association in 2019, the total number of Chinese piano children reached 30 million in 2018.The association also predicts that the number of piano children will increase at a rate of 10%per year.
